Lead, Product Analytics

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 6 days ago
Job Description
Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!
Summary
The Global Ecommerce Team is seeking a highly motivated Product Analtyics Lead to provide thought-leadership in Product measurement, reporting & A/B testing across our Global Ecommerce Products – Global.com, UA Mobile Shopping App, Endless Aisle Application, Customization, and Subscription Service. The ideal candidate will have proven success discovering & clearly communicating actionable ecommerce insights to a range of executive and stakeholders that drive sales, traffic, consumer experience, retention etc. We need a confident leader with expertise performing deep dives & creating sophisticated reports and dashboards using a combination of website measurement tools (Adobe Analtyics, Google Analytics, etc.), excel, business warehouse applications, consumer data platforms, tableau, etc.
This is a highly collaborative role that works cross-functionally with other analytics teammates (in-region, consumer engagement etc.), numerous stakeholders (product management, regional ecomm businesss, global engineering etc.)
Core Duties/Responsibilities
Product measurement, optimization, reporting & analytics Identify opportunities for product enhancements through continuous analysis of consumer interactions and pain points with global sites and properties. This includes but is not limited to pathing analysis, feature interaction, site speed and KPI monitoring across core segments and dimensions.
Enhance understanding of the ecommerce customer across products – identifying effectiveness of functionality throughout the consumer shopping journey.
Build strong data-driven working relationship with internal teammates across key departments includeing regional ecommerce, consumer engagement, IT, UA Fitness, product management, user experience.
Communicate findings and actionable insights to stakeholders on an ongoing basis.
Conduct ad hoc analysis, as needed, across ecommerce products.
Work closely with A/B testing lead to understand test results and impact to overall reporting & KPIs. Support new feature rollout and ramping strategies.
Establish, maintain & evolve ongoing cadence for product reporting and dashboards which include tracking of KPIs, funnel behaviors, consumer engagement metrics, consumer profile metrics.
Proactively identify & elevate key trends & insights. Ensure data drives actions to improve the business.
Develop post launch dashboards to measure and analyze the impact of projects and iterations to products.
Partner with product management & business enablement to forecast impact of roadmap initiatives.
Write requirements for & QA analytics tracking updates tied to new product feature rollouts

Data Quality: Ensure the integrity and accuracy of all product analytics data via the continual monitoring and assessment of site and program tags.
Guide key stakeholders in the appropriate implementation and validation of new tracking requirements and fixes, and ensure existing tracking remains intact.

Required Skills/Knowledge/Experience
Bachelor’s degree in a quantitative, business, marketing or consumer research discipline (Statistics, Data Mining, Economics, Marketing, Marketing Research, etc)
5+ years website analytics background specifically focused on website performance, conversion optimization, navigation, merchandising best practices, traffic analysis, consumer journey analysis, site performance and usability is required
Demonstrated ability to interpret and communicate findings to technical and non-technical audiences
Ability to define problems, collect data, establish facts, draw valid conclusions and communicate conclusions in mathematical, verbal, diagram or written form.
Expert user of Adobe Analytics
Advanced Proficiency with Excel required.
Demonstrated understanding of budgetary & financial concepts.
Global experience with reporting across multiple geogratphies & currencies a plus.
Technical knowledge of web analytics, including website tagging and tracking. Experience working with tag management tools. Can translate business requirements into technical tracking requirements.
Ability to prioritize and manage multiple assignments concurrently, perform well under pressure, and meet deadlines, while ensuring acute attention to detail and accuracy
Project management skills with the ability to lead and influence cross-functional teams.
Experience in a fast paced retail environment a plus.
Knowledge of SQL, SAS preferred, but not required
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.