Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
The Product Line Manager, Collegiate Licensing will sit at the nexus one of the most profitable and fastest growing parts of UA’s business. Tasked with owning multiple product categories from product ideation to execution, the PLM is the true general manager of his or her business and represents UA, the license partners, retail partners, and the consumer. A cross-functional role, the PLM will liaise with multiple departments: marketing, operations, finance, design, accounting, and sales to name a few in order to bring the most compelling products to market, season after season.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Function as the Lead for designated product categories - crafting the product line, and working with functional support team to ensure successful go-to-market execution.
Lead collaboration and articulate a vision across Licensees, Design, Sales, Operations, Merchandising, Finance and Marketing. Collaborate with cross-functional teammates and external partners to commercialize product from concept stage to market.
Identify new business opportunities grounded in consumer insights, innovation & trend. Present new business cases supported with projections, modeling & analysis.
Subject matter expert of market & consumer to maintain competitive edge. Conduct regular travel to retail & trade shows to identify trends & opportunities. Know the competition at every price point.
Deliver a line plan strategy, vision & POV taking into account innovation & trend. Align with UA Brand strategies and product initiatives.
Ensure Under Armour Direct to Consumer is the best expression of licensing for the UA Brand
Drive a holistic go-to-market strategy including packaging and compelling in-store/online presentations. Work closely with Marketing to ensure product point of view is conveyed and deliver best-in-class print, digital, out of home, in-store and social storytelling.
Own communication of strategy for designated product categories. Must have strong presentation skills and be able to clearly articulate strategy and gain alignment in a highly matrixed environment
Own the financial targets and 3-year planning strategy for designated product categories
Consult on RFPs and contract negotiation as the product expert for designated categories
Meet regularly with licensee partners, sales teams, merchandising and marketing to analyze sales results, new trends, information from key accounts and competitors for quick response to market opportunities.
Work closely with sports marketing and team sales to align product and consumer needs
Drive Data Integrity for Armoury/P360 and all other systems to ensure data is accurate and up-to-date
Ensure that all calendars and go-to-market timelines are met
To perform the job successfully, an individual should demonstrate the following competencies:
Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
Strong Work Ethic – Professionalism, respectfulness, dependability, dedication, determination, accountability and humility
Business Acumen - Aligns work with strategic goals; Demonstrates accuracy and thoroughness.
Analytical - Collects and researches data; Uses intuition and experience to complement data
Demonstrates attention to detail
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternate solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills;
Project Management - Communicates changes and progress; Completes projects on time and budget;
Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Strong presentation skills
Experience developing pricing strategies and an assortment mix that supports the Brand positioning
Experience developing sales tools and executing final product mix
Team Player Attitude
Proficient in Microsoft Excel and PowerPoint
Education and/or Experience
Bachelor’s Degree from a 4 year University
5+ years of related work experience
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
PLM, League & Collegiate
|Required Experience:||0 year(s)|
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Posted 9 days ago