Under Armour:
Lead, Analytics and Optimization Job in Baltimore, VT
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Baltimore, VT
Full-time | Ecommerce
About the job
Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
Summary
Under Armour is seeking a driven Lead Analyst for our growing Direct-to-Consumer Analytics & Optimization team. The DTC Analytics team is charged with delivering proactive, actionable marketing and consumer insights in a variety of disciplines including digital and print marketing, customer lifecycle, promotions, site A/B testing, customer segmentation, campaign measurement and customer service. The Lead Analyst will support the Ecommerce and retail organizations with program measurement, customer lifecycle analysis, segmentation and ad hoc analyses in support of improving customer LTV. Additionally, the role will be responsible for evolving and growing the utilization of the Integrated Marketing Data Warehouse.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Manage the NA Marketing Data Warehouse (MDW) to ensure data accuracy and reliability as well as overall platform stability. Manage our 3rd party database provider to coordinate database enhancements and integration of new data sources while adhering to established budget. Provide thought leadership related to customer database design and consolidation process to teams across the organization
Manage and scale the integration of MDW data to support initiatives across the organization – including, but not limited to integrations with CDP, SVoC, Adobe and Salesforce.
Lead DTC customer analytics projects to develop a clear understanding of the UA customer lifecycle: acquisition, retention and attrition and ways to improve productivity. Examples include segmentation, profiling, identifying acquisition drivers, life-cycle modeling and predictive modeling etc.
Provide ad hoc analytical support to drive improved performance of marketing programs, merchandising, campaigns and customer initiatives across the DTC business.
Support annual and strategic planning efforts by developing and measuring customer acquisition and LTV targets across merchandising and marketing
Qualifications
Strong analytic skills, attention to detail, ability to multi-task, troubleshoot and problem solve along with the ability to make recommendations based on analysis are extremely important
Demonstrated ability to structure and conduct analyses to generate action oriented insights and recommendations
Demonstrated ability to lead and work effectively in a highly-collaborative environment by influencing without authority
Ability to communicate clearly and concisely, both orally and in writing
Solid working knowledge of database design in retail environment
Expert knowledge of SAS or SQL to access large transactional databases. Knowledge of other programming languages desired.
Experience with Adobe Analytics, Tableau or other data visualization tools preferred
Hands on experience with CRM (Salesforce), Business Intelligence (SAP) and CDP tools desired
Education and/or Experience
BA/BS in marketing, economics, computer sciences, statistics, business or other quantitative discipline
Advanced analytics degree preferred in statistics or data science
5-7 years of experience in a customer analytics role with increasing levels of responsibility preferably in a retail or ecommerce environment
Expert knowledge of MS Excel, relational databases, SAS/SQL and other programming languages
Experience with Adobe Analytics
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
Summary
Under Armour is seeking a driven Lead Analyst for our growing Direct-to-Consumer Analytics & Optimization team. The DTC Analytics team is charged with delivering proactive, actionable marketing and consumer insights in a variety of disciplines including digital and print marketing, customer lifecycle, promotions, site A/B testing, customer segmentation, campaign measurement and customer service. The Lead Analyst will support the Ecommerce and retail organizations with program measurement, customer lifecycle analysis, segmentation and ad hoc analyses in support of improving customer LTV. Additionally, the role will be responsible for evolving and growing the utilization of the Integrated Marketing Data Warehouse.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Manage the NA Marketing Data Warehouse (MDW) to ensure data accuracy and reliability as well as overall platform stability. Manage our 3rd party database provider to coordinate database enhancements and integration of new data sources while adhering to established budget. Provide thought leadership related to customer database design and consolidation process to teams across the organization
Manage and scale the integration of MDW data to support initiatives across the organization – including, but not limited to integrations with CDP, SVoC, Adobe and Salesforce.
Lead DTC customer analytics projects to develop a clear understanding of the UA customer lifecycle: acquisition, retention and attrition and ways to improve productivity. Examples include segmentation, profiling, identifying acquisition drivers, life-cycle modeling and predictive modeling etc.
Provide ad hoc analytical support to drive improved performance of marketing programs, merchandising, campaigns and customer initiatives across the DTC business.
Support annual and strategic planning efforts by developing and measuring customer acquisition and LTV targets across merchandising and marketing
Qualifications
Strong analytic skills, attention to detail, ability to multi-task, troubleshoot and problem solve along with the ability to make recommendations based on analysis are extremely important
Demonstrated ability to structure and conduct analyses to generate action oriented insights and recommendations
Demonstrated ability to lead and work effectively in a highly-collaborative environment by influencing without authority
Ability to communicate clearly and concisely, both orally and in writing
Solid working knowledge of database design in retail environment
Expert knowledge of SAS or SQL to access large transactional databases. Knowledge of other programming languages desired.
Experience with Adobe Analytics, Tableau or other data visualization tools preferred
Hands on experience with CRM (Salesforce), Business Intelligence (SAP) and CDP tools desired
Education and/or Experience
BA/BS in marketing, economics, computer sciences, statistics, business or other quantitative discipline
Advanced analytics degree preferred in statistics or data science
5-7 years of experience in a customer analytics role with increasing levels of responsibility preferably in a retail or ecommerce environment
Expert knowledge of MS Excel, relational databases, SAS/SQL and other programming languages
Experience with Adobe Analytics
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.