Sr Lead, Global Communications

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 7 days ago
Job Description
Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!
The Senior Manager, Global Brand Communications serves as an integral member of the communications team, and will play a key role in the development of Under Armour’s external communication strategy and will contribute to the organizational strategic planning process. This position will develop world-class communications plans directly managing communications activities that promote, enhance, and protect the organization’s brand reputation. This role will work cross functionally to drive UA’s point of view with media around the world.
Oversee all aspects of the communications strategy; Provide strategic counsel, leadership and vision for the Under Armour Brand to help achieve category-specific, global business objectives and help enhance the brand image worldwide.?
Develop subject matter expertise across specific categories (Categories are TBD). ?
Develop, integrate, and implement a broad range of public relations activities including storytelling content relative to the strategic direction and positioning of sport categories, and the athletes and products within them.
Direct and work with a global team to develop and implement plans against key business initiatives, product innovations and category campaigns.
Collaborate with marketing, product, and sales team to ensure consistency and deliver successful communication programs garnering extensive media coverage in top broadcast, print, online outlets and digital platforms.
Develop editorial narratives and content for UA’s Newsroom platform to amplify a variety of initiatives.
Provide strategic counsel and messaging development for the Under Armour leadership team to help achieve global business objectives and elevate the brand worldwide.
Direct and manage public relations agencies across the globe to support category initiatives.
Guide issue management as it pertains to your area of the business, and be part of cross-functional task force that leads active and reactive position on minor to major reputational management issues.                   
B.S. Degree in journalism, communications, or marketing
10+ years of experience in public relations and marketing or related field. Additional data analysis, social media and content creation experience preferred
Superior written and verbal communication skills and strong knowledge of current media landscape
Solid organizational and leadership skills
Established media relationships in business, trade, and consumer media at all levels in the global marketing, consumer, sport, innovation and tech industries
Proven track record of working effectively in a fast-paced environment
Prior experience working for a global company with a strong, premium brand and a distinct culture
Experience working for either a start-up or high-growth organization is a plus
Experience working for a tech or innovation organization is a plus
Significant executive presence, confidence, and preparedness to be able to meet and engage with highest level of executives and athletes in the world
Experience conducting business and partnering with executives and teams in multiple regions globally, a plus
Proficient utilizing Microsoft Office, Word, Excel, Power Point, Keynote
Social Media and data analytics experience
Proficient in Cision, Muck Rack etc. PR Database
Travel, both in the U.S. and internationally including potentially holidays and weekends.
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.