Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
The Lead, Cross-Category will be responsible for campaign/project management, planning, implementation, execution, and efficient completion of all Global Brand Cross-Category initiatives/projects assigned (above and below the line) – on Brand, on Time, on Budget.
The Lead, Cross-Category must have experience in advertising as well as marketing practices and procedures. This person must display the ability to help drive brand equity through operational efficiencies. This person must bring project management experience developing & managing efficient creative processes.
This position requires a dynamic individual who is a self-starter, action-focused, pragmatic, diplomatic leader and communicator. Familiarity with global brands is a plus and a wide degree of creativity and latitude is expected.
Essential Duties and Responsibilities
Manage Global marketing campaign execution Quarterbacks global campaigns that build authenticity and credibility and drives consumer engagement to achieve/exceed sales goals, globally.
Write and execute campaign briefs, serve as checks and balances system to ensure briefs meet requirements (e.g. clear business objectives, budget, list of all required creative support, guidance on regional variance).
Ensure cross functional teams are aligned to campaign deliverables and utilize their skills to streamline creative development timelines.
Facilitate Brand Management/Creative review and approval of briefs to ensure they align with brand POV and DNA.
Drive creative development and execution by managing dates and gates.
Support campaign management integration and communication with cross functional project teams.
Works within budget and reports on return on investment to measure effectiveness of marketing initiatives.
Collaborates with Consumer Insights team on collection of consumer trends, competitive insights, and industry.
Manage external and internal agencies / creative partners Manage project-based agency relationships (internal & external partners) including, schedule management, approvals, research and analysis of agency performance, and partners with Procurement on cost.
Facilitate creative content review process for marketing initiatives Conduct weekly meetings to ensure alignment on creative content throughout the creative development and go to market process.
Partner with cross functional teams to ensure team feedback is integrated into production of creative content.
Constantly monitor and report on progress to all project stakeholders, including Category Marketers & Marketing Leadership.
Improve campaign execution process Analyze campaign workflow and drive improvements through scalable, efficient new processes to optimize resources.
Prepare ad hoc reporting and analysis for Global Marketing in order to provide visibility into business performance and potential issues
Proven experience working on high visibility projects.
Collaborative, curious, solutions focused, organized, true to deadlines, helpful in attitude, and resilient in the face of ever-changing client demands.
Build, manage and maintain healthy internal partner & client relationships.
Responsive and efficient - ability to organize and manage multiple projects to meet quality/brand standards & deadlines; be flexible but assertive.
Strong written, oral communication and presentation skills.
Critical thinking and problem solving skills.
To perform the job successfully, an individual should demonstrate the following competencies:
GET IT DONE – ACCOUNTABILITY Takes responsibility and ownership for own tasks, decisions, and outcomes. Delivers consistent results and hits deadlines within the scope of own role. Continuously generates new ideas, strategy, and solutions – weighing options and taking risks.
FIND A BETTER WAY – CREATIVITY & INNOVATION Demonstrates curiosity by asking questions about current practices and suggesting potential changes. Generates new ideas in team settings. Encourage teammates to share, build on, and challenge new ideas or solutions.
WIN TOGETHER – COLLABORATION Acknowledges own role and how it contributes to the common goals of the team. Builds trusting relationships with Teammates and works with others in alignment with team goals. Build working relationships in a matrix organization in order to integrate individual perspectives.
THINK GLOBALLY – GLOBAL PERSPECTIVE Demonstrates understanding of local cultural practices. Displays interest in and appreciation for global perspectives. May apply cultural understanding to support other Teammates in global business interactions.
MAP THE FUTURE – STRATEGIC VISIONING Applies understanding of internal and external challenges to contribute to the team’s vision for the future. Ask questions to confirm how team priorities support UA’s overall vision.
BUILD A GREAT TEAM – BUILDING TALENT Seeks opportunities to develop self and other Teammates.
MAKE THE RIGHT CALL – INTEGRITY AND ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
Education and/or Experience
Bachelors or masters degree and/or 5+ years of creative management and/or account marketing experience within an agency or brand or category marketing organization.
Direct work experience within a creative & project management capacity.
Knowledge of both theoretical and practical aspects of project management
Knowledge of project management techniques and tools PMP certification – nice to have
MS Office; Microsoft Excel & Project
Familiarity with Work front Project Management software or similar – nice to have
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is c
Lead, Cross Category Marketing
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
Posted 7 days ago