Under Armour:
Sr. Lead, Strategic Marketing Operations Job in Baltimore, VT
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Baltimore, VT
Full-time | Marketing
About the job
Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
Summary
The Sr. Lead, Strategic Integration will own and drive the Global Brand team’s integration with Corporate Strategy, Innovation, Product Concept / Design and Global Merchandising teams. They will be SME on core end-to-end processes driving strategic brand alignment, creative conception and elements of go-to-market planning in partnership with the head of Brand Strategy. They are responsible for designing process and marketing-specific meetings which drive teams to decision-making, alignment and final marketing deliverables. They need to have a natural curiosity, be a creative problem solver and eager to understand and engage the org from a 360 perspective. This person is the glue that holds the team together, strategically connects the dots and keeps the team motivated and chasing after greatness.
What will you do?
Brand Strategy Operations Long-Term Planning Process: Partners w/Head of Brand Strategy, Marketing Leadership and Corporate Strategy to develop and drive Marketing-specific processes which map into UA’s corporate long-term planning process.
Innovation Pipeline: Partners w/Head of Brand Strategy, Marketing Leadership, Innovation and Consumer Insights to drive alignment and decision-making on Innovation Roadmap / Pipeline and Readiness for Commercialization.
Project Alignment: Partners w/Head of Brand Strategy and Marketing Leadership to identify and prioritize new projects in context of pre-existing workload, available resources and timing requirements.
Project Management: Owns and drives project-specific process, alignment and communication from agency on-boarding to deliverable hand-off and implementation.
Global Marketing Calendar Management Calendar Management:Owns and drives the Glbal Marketing Calendar from Innovation Pipeline to 15 months-to-market ; inclusive of core processes driving strategic brand alignment, creative conception and elements of go-to-market planning.
Meeting Management:Design and facilitate marketing-specific milestne meetings which deliver actionable decision-making and alignment across key stakeholders.
Deliverable Execution:Ensure key marketing deliverables for all calendar milestones are executed on-point, on-brand and on-time.
Process Development and ExecutionOpportunity Assessment:Scan the organization for high-impact, high-leverage improvement and cross-functional collaboration opportunities; identify process development needs and prioritize how to attack.
Process Optimization:Continuously assess and optimize existing calendar processes; identify opportunities for further integration into key partner processes.
New Process Development + Implementation:Align w/key cross-functional partners to develop new processes; own change management w/key stakeholders to implement.
What do you need?
GET IT DONE – ACCOUNTABILITY Maintains a high level of cooperation by communicating responsibilities and expectations to others. Takes ownership of team results by tracking individual Teammate contributions.
FIND A BETTER WAY – CREATIVITY & INNOVATION Continuously generates new ideas, strategy, and solutions -weighing options and taking risks. Encourages Teammates to share, build on, and challenge new ideas, products or solutions.
WIN TOGETHER – COLLABORATION Communicates within and across teams to solve problems and hit team goals. Takes on the role of the expert or leader as needed. Builds working relationships across matrixed teams in order to integrate individual perspectives. Acknowledges and encourages contributions of other Teammates.
THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences and demonstrates knowledge of global trends (social, political and/or economic), making the connection as to how they impact team goals.
MAPTHE FUTURE-STRATEGIC VISIONING Communicates team vision and goals in alignment with UA's strategic direction. Recognizes the potential impact of internal and external challenges on future state of the business unit, and develops action plans to meet these challenges.
BULID A GREAT TEAM-BUILDING TALENT Seeks opportunities to develop own leadership skills. Creates an environment for Teammates to grow and demonstrate new skills. Provides constructive and behavior-based feedback on performance and development. Motivates Teammates by tracking goals and celebrating significant milestones. Applies understanding of current and future talent needs in selection and development of talent.
MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
What have you accomplished already?
BA required, MBA preferred
Minimum of 6 - 8 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company and previous leadership experience
Knowledge of project management methodologies, techniques, and tools
Experience w/long-term planning and strategy development
Comfortable taking initiative and ownership of projects
Ability to work independently as well as team environments
Strong interpersonal. presentation and writing skills
Strong knowledge of competitive brand landscape within industry
Proficient in Keynote, PowerPoint, and Excel
What else is important for you to know?
You are extremely personable.
You are flexible and nimble.
Experience on the international side is huge
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
Summary
The Sr. Lead, Strategic Integration will own and drive the Global Brand team’s integration with Corporate Strategy, Innovation, Product Concept / Design and Global Merchandising teams. They will be SME on core end-to-end processes driving strategic brand alignment, creative conception and elements of go-to-market planning in partnership with the head of Brand Strategy. They are responsible for designing process and marketing-specific meetings which drive teams to decision-making, alignment and final marketing deliverables. They need to have a natural curiosity, be a creative problem solver and eager to understand and engage the org from a 360 perspective. This person is the glue that holds the team together, strategically connects the dots and keeps the team motivated and chasing after greatness.
What will you do?
Brand Strategy Operations Long-Term Planning Process: Partners w/Head of Brand Strategy, Marketing Leadership and Corporate Strategy to develop and drive Marketing-specific processes which map into UA’s corporate long-term planning process.
Innovation Pipeline: Partners w/Head of Brand Strategy, Marketing Leadership, Innovation and Consumer Insights to drive alignment and decision-making on Innovation Roadmap / Pipeline and Readiness for Commercialization.
Project Alignment: Partners w/Head of Brand Strategy and Marketing Leadership to identify and prioritize new projects in context of pre-existing workload, available resources and timing requirements.
Project Management: Owns and drives project-specific process, alignment and communication from agency on-boarding to deliverable hand-off and implementation.
Global Marketing Calendar Management Calendar Management:Owns and drives the Glbal Marketing Calendar from Innovation Pipeline to 15 months-to-market ; inclusive of core processes driving strategic brand alignment, creative conception and elements of go-to-market planning.
Meeting Management:Design and facilitate marketing-specific milestne meetings which deliver actionable decision-making and alignment across key stakeholders.
Deliverable Execution:Ensure key marketing deliverables for all calendar milestones are executed on-point, on-brand and on-time.
Process Development and ExecutionOpportunity Assessment:Scan the organization for high-impact, high-leverage improvement and cross-functional collaboration opportunities; identify process development needs and prioritize how to attack.
Process Optimization:Continuously assess and optimize existing calendar processes; identify opportunities for further integration into key partner processes.
New Process Development + Implementation:Align w/key cross-functional partners to develop new processes; own change management w/key stakeholders to implement.
What do you need?
GET IT DONE – ACCOUNTABILITY Maintains a high level of cooperation by communicating responsibilities and expectations to others. Takes ownership of team results by tracking individual Teammate contributions.
FIND A BETTER WAY – CREATIVITY & INNOVATION Continuously generates new ideas, strategy, and solutions -weighing options and taking risks. Encourages Teammates to share, build on, and challenge new ideas, products or solutions.
WIN TOGETHER – COLLABORATION Communicates within and across teams to solve problems and hit team goals. Takes on the role of the expert or leader as needed. Builds working relationships across matrixed teams in order to integrate individual perspectives. Acknowledges and encourages contributions of other Teammates.
THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences and demonstrates knowledge of global trends (social, political and/or economic), making the connection as to how they impact team goals.
MAPTHE FUTURE-STRATEGIC VISIONING Communicates team vision and goals in alignment with UA's strategic direction. Recognizes the potential impact of internal and external challenges on future state of the business unit, and develops action plans to meet these challenges.
BULID A GREAT TEAM-BUILDING TALENT Seeks opportunities to develop own leadership skills. Creates an environment for Teammates to grow and demonstrate new skills. Provides constructive and behavior-based feedback on performance and development. Motivates Teammates by tracking goals and celebrating significant milestones. Applies understanding of current and future talent needs in selection and development of talent.
MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
What have you accomplished already?
BA required, MBA preferred
Minimum of 6 - 8 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company and previous leadership experience
Knowledge of project management methodologies, techniques, and tools
Experience w/long-term planning and strategy development
Comfortable taking initiative and ownership of projects
Ability to work independently as well as team environments
Strong interpersonal. presentation and writing skills
Strong knowledge of competitive brand landscape within industry
Proficient in Keynote, PowerPoint, and Excel
What else is important for you to know?
You are extremely personable.
You are flexible and nimble.
Experience on the international side is huge
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.