Web Analyst

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 5 days ago

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!
Under Armour is seeking a technical, analytical, curious and driven Analyst to join our growing Ecommerce Analytics & Optimization team.  The Analytics team is charged with supporting and delivering proactive, actionable insights across a variety of functional areas including marketing, merchandising, finance, planning, ecommerce, retail, product, UX and customer service. The Senior Analyst will support the Manager of Analytics & Optimization with reporting and analysis activities tied to website optimization, testing, business performance, promotion performance and marketing.  The Senior Analyst will support the success of the Ecommerce organization by collaborating cross-functionally to develop analytics business requirements to enable the measurement of marketing programs, new site features & functionality and tests.  The anlalyst will also develop innovative tracking to enable more in-depth analysis of our business to drive growth and opportunity.  
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Develop analytics business tracking requirements to enable indepth analysis of new site features and functionality, tests and advanced site analytics. Translated Analytics business requirements into technical requirements for tag management developer to implement.
Partner closely with engineering, marketing, product management and tag implementation team to prioritize tracking requests in support of new site features, functionality, revenue generation and tests.
Ensure all new features released to digital platforms are properly tagged for Adobe Analytics and the data is flowing into the analytics platform as expected
Proactively identify and implement tracking to improve Adobe Analytics platform to enable more advanced analytics
Translate data into insights to drive the business, integrating recommendations into meetings with cross functional teams and providing written recommendations that tell the story
Partner with broader ecommerce team to provide actionable insights and recommendations to improve website and marketing performance through ad-hoc analysis and analysis of specific initiatives
Summarize key findings and recommendations in both oral and written form to various teams and executives
Identify optimization opportunities for site testing to drive the business including customer and business value  
Analyze site A/B tests and recommend actionable rollout plans
Support analytics team with ad hoc analyses as needed
Strong analytic skills, attention to detail, along with the ability to make recommendations based on analysis
Expert knowledge with Adobe Analytics – Adhoc, Analysis Workspace and Reporting & Analytics experience required
Familiarity with Tag Management Tools (Adobe DTM/Launch, Tealium, etc)
Hands on experience with Adobe Target
Advanced Excel
Experience with Tableau and other data visualization tools, SAS, SQL
Demonstrated ability to structure and conduct analyses to generate insight and recommendations
Demonstrated ability to lead and/or work effectively in a highly-collaborative environment by influencing without authority
Strong analytical, quantitative and problem-solving skills resulting in action oriented recommendations
Ability to communicate clearly and concisely, both orally and in writing
Attention to detail, able to multi-task, troubleshoot and problem solve
Education and/or Experience
BA/BS in marketing, economics, computer sciences, statistics, business or other quantitative discipline
Expert knowledge of MS Excel.
Under Armour is an equal employment opportunity employer.  We are committed to providing equal employment opportunities to all qualified individuals without regard to the following legally protected characteristics: race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military/veteran status, or any other characteristic protected by local, state or federal law.  We assure you that your opportunity for employment with Under Armour depends solely on your qualifications.