Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
The Associate Creative Director of Consumer Experience Design (Digital) is a core member of Global Brand Creative and will report directly to the Creative Director for Consumer Experience Design: Digital + Environments
Responsible for the delivery of outstanding design, digital and web experiences, the ACD facilitates, defines and skillfully articulates global marketing objectives into a creative vision for all Under Armour digital touchpoints: mobile, social, web and in-store experiences. Understanding how to interpret and implement that knowledge into strategic and globally thoughtful creative will be crucial to success as well as developing collaborative relationships with cross-disciplinary groups of team members, managing direct reports, workflow, seasonal brand initiatives and research and development opportunities. These larger cross-disciplinary teams include but are not limited to the following: Global Brand Category Creative, Global Marketing, Marketing Operations, Digital Commerce Strategy, E-commerce, App Development, Global Visual Merchandising, and directing outside agency partners and vendors.
THE CONSUMER JOURNEY
The ACD will direct and consult on a variety of projects — integrated campaigns for ua.com, website design projects (micro, meso + macro) and digital and physical experiences comprised of the following:
Mobile: Mobile has infiltrated our lives and infected us. We are media addicts who search, text, watch, download and shop. We constantly reach out for stimulation. Therefore, mobile must be the first consideration when creating a brand connection to UA.com or the UA Shop App.
Social: Social is the gateway. It is ubiquitous and evolving. We check it when we are waiting in line, taking an Uber or in between meetings. Let’s exploit the unique opportunities of each platform to create a path back to our base – UA.com and UA Shop App.
Web experiences: Web is our hub and the base. This encompasses an evolving ua.com experience, landing pages, performance marketing banners, email, and microsites that are unexpected, engaging, and has the opportunity to be a thrilling interactive consumer experience.
Physical Experiences: We live in time and space. Let’s define these as in-situ: in-store, in-office, in-booth, out of home, pop-up shop and other experiences where environmental design is augmented by interactive experiences that converge the digital world with the physical. These are omni channel experiences and gateways that lead consumers back to the brand.
Amplified Experiences: Interactive builds engagement. These are the moments that create conversation. They are brand or product campaign disrupters that amplify story moments through mobile, web or environmental spaces with touchscreens, projection mapping, hyper-reality scenarios, gaming or augmented reality.
This role requires a strong understanding of how digital, web and UX plays a functional role in campaign storytelling and consumer journey touchpoints
Impeccable design taste and understanding of brand design systems – brand identity, typography, art & photo direction, and up to date with contemporary design trends.
A hands-on approach and the ability to lead, listen, coach, inspire and motivate a team of designers to create and deliver truly remarkable, influential and impactful work
Ensure a collaborative ‘One Team’ approach comprising of direct reports, a broad in-house creative teamand agency representatives
Foster progressive thinking and the pushing of boundaries
Stimulate professional development and inspiration within the team and direct reports
Be able to succeed in a deadline-oriented, fast-paced environment
Manage the digital team and work with other teams to plan, execute and report digital projects and integrated campaigns
Provide creative direction for digital projects, being mindful to push ourselves to create truly unique experiences
Follows creative direction of Senior Creative staff
Brainstorm and collaborate on concept development, copywriting tasks, messaging and marketing materials, as well as presentations and client communications
Working with the Marketing Ops team on project developments, timelines and results
Portfolio with pixel perfect web/mobile/interactive design of B2C samples or case studies
Bachelor's degree in Graphic Design
Minimum 10 –12 years of experience in an design agency setting or in-house for a global brand
2-3 years of experience as a creative lead
Must be a conceptual idea person as well as hands on when need
A strong understanding of how design and copy work together
Recognized expertise in web/online/interactive design, with expert knowledge of the design programs required for that discipline
Solid knowledge of steps required in creative development process: provides guidance to achieve creative direction; gives timely and helpful coaching; and produces all work in a timely, cost-effective manner
An ability to adapt to brand guidelines, helping to define it and push it forward for multiple digital channels
Experience conceiving of campaign ideas and collaborating with cross-functional teams
Strong skills in providing creative feedback & presentation
Good people-management and coaching skills
Ability to solve problems using keen instincts and organizational experience
Proven mentoring, supervisory, and team-building skills
The ability to work in a fast paced environment, collaborating with a broad in-house team and cross-functional partners
Some travel required (depending on regional needs)
Bonus points if you have:
B2B expertise on known global brands
Industry experience with tech services, e-commerce and/or retail
Experience with Figma, Sketch & Adobe applications
Familiarity with Google Docs and Slides, Keynote, Slack
B.A. or equivalent
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a globa