Manager, Consumer Insights

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 4 days ago

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!
Position Summary:
Under Armour is seeking a Manager to join the Global Consumer Insights team who is passionate about identifying consumer needs and behaviors. This role will lead, plan and conduct a wide variety of qualitative and quantitative studies that provide actionable insights to drive consumer purchasing and satisfaction.  Those studies will span across our sport and product categories.  You will work with members of the Global Consumer Insights (GCI), Global Marketing, Strategy, Innovation, and Product, and will use a broad range of research techniques (e.g. surveys, focus groups, etc.) to gain insights that will help ensure we are creating compelling experiences for the consumer.
Responsibilities: 
Manage Under Armour’s International Brand Tracking program.  This includes working with international teammates to understand regional needs, analyzing KPI trends and forming recommendations based on results globally
Work closely with the Under Armour Marketing and Sports Category teams to identify and understand key research opportunities
Leveraging Under Armour’s online consumer panel for continuous insights around our target consumer by sport category.
Lead, plan and conduct a wide variety of internally-managed research projects (e.g. surveys, focus groups, ethnographies, mining databases) to provide findings and actionable recommendations
Organize and coordinate research being performed by external partners
Analyze our internal consumer database to understand connections between online sales and macro consumer behavior trends.
Critical Skills/Experiences/Attributes: 
A strong desire to understand what makes our consumer tick
A focused observer who is able to pull out and glean insights that lead to action
Self-starter
3+ years focused experience designing and executing research studies with actionable results
A collaborator willing to work across a wide variety of groups
Experience working on qualitative and quantitative studies from start to finish including study design, recruitment, fielding, analysis & reporting
Excellent communicator that can deliver information verbally and in written form to both senior and junior people within the organization
Project management skills and experience working on several complex projects concurrently
Solid analytics skills, ability to read and interpret data from multiple sources and deliver actionable recommendations
Experience with fielding surveys in Qualtrics or similar surveying technology
Statistical knowledge and experience, including experience annotating questionnaires, identifying statistical differences, and number checking reports
Education, experience or other requirements:
B.S. / B.A. Required                 
Survey tools (e.g. Qualtrics)
RIVA-trained or equivalent preferred
Software Excel (including pivot tables)
SPSS
Minitab or similar

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.