Director, Global Consumer Insights - Marketing

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 13 days ago

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!
Summary:
Under Armour is seeking a Director, Global Consumer Insights - Marketing to join the Global Consumer Insights team who is passionate about identifying consumer needs and behaviors. This role will lead, plan and conduct a wide variety of qualitative and quantitative studies to drive actionable insights for the business. Those studies will span across our sport and product categories. You will work with members of the Global Consumer Insights (GCI), Strategy, and Marketing Teams.  You will report directly to the VP, Global Consumer Insights based in Baltimore.
Responsibilities:
Lead strategic oversight of Consumer Insights related to Marketing Initiatives, and related to overall UA Corporate Strategy. Drive direction with stakeholders; determine critical success factors, long term learning agenda and associated activities to support the Marketing Team’s initiatives
Contribute to the development of the brand’s 5-year strategy (5YP).  Anticipate future opportunities via industry analysis, culture & trend forecasting and customer segment behaviors.
Communicate effectively and leverage an Enterprise Mindset at the C-suite level on a regular basis.  Overall, improving the effectiveness and efficiency of the Marketing/Creative functions within the company.
Projects will cut across digital technology, media efficacy, process improvement and operation efficiency.
Inform business decisions through the oversight of consumer analytics related to occasion -based segmentation, sizing, valuation, behavior and brand regard.
Use data to evaluate performance; provide insightful recommendations, and contribute to the continuous improvement of the company’s sales and competitive positioning.
Work with Creative Teams to generate fresh and engaging campaign ideas to deliver loyalty and affinity.
Ensure the link between core Marketing initiatives and  e-commerce site, in-store retail immersion,  and social/digital experiences
Research and stay up to date with competitor programs, provide on-going updates and new ideas
Lead, plan and conduct a wide variety of internally-managed ad-hoc research projects (e.g. copy testing, focus groups, & mining syndicated data) to provide findings and actionable recommendations
Analyze our internal consumer database to understand connections between online, offline sales and macro consumer behavior trends as it relates to UA marketing mix.
Organize and coordinate research being performed by external partners
Critical Skills/Experiences/Attributes: Manager
A strong desire to understand what makes our consumer tick
A focused observer who is able to pull out and glean insights that lead to action
Self-starter
10-15 years focused experience designing and executing research studies with actionable results
A collaborator willing to work across a wide variety of groups
Resourceful team player who is able to work under remote management and accept travel responsibilities.
Experience working on qualitative and quantitative studies from start to finish including study design, recruitment, fielding, analysis & reporting.
Expert in copy testing and campaign modeling methodologies
Excellent communicator that can deliver information verbally and in written form to both senior and junior people within the organization
Project management skills and experience working on several complex projects concurrently
Solid analytics skills, ability to read and interpret data from multiple sources and deliver actionable recommendations
Experience with fielding surveys in Qualtrics or similar surveying technology
Statistical knowledge and experience, including experience annotating questionnaires, identifying statistical differences, and number checking reports
Expert in uncovering unmet needs and category drivers through both quantitative and qualitative techniques.
Education, experience or other requirements:
Survey tools (e.g. Qualtrics)
Analytics and Modeling software competency (SPSS, R, Python)
MBA or other Related Masters Preferred (Psychology, Sociology, Economics, Integrated Marketing)
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.