Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
The North America Marketing Operations Director is responsible for leading the North America region in Marketing operational excellence. Their primary scope will be developing regional marketing milestones and tools for Go to Market (GTM). This leader will lead a team responsible for GTM execution, campaign management as well as Marketing analytics and measurement. The teammate must closely partner with the Canada Marketing team as well as the US marketing team to be sure the expected deliverables are met at each GTM milestone, inclusive on execution in market for category plans
The Marketing Operations Director will work closely with the Global GTM partners and the Marketing Ops leader to adapt to changing best methods for the GTM Process.
WHAT WILL YOU DO?
Go to Market (GTM) Leadership:
Lead Marketing expertise in the GTM process to ensure North America Marketing has the process and routines to actively build and plan their regional marketing priorities. Build these steps into the Global GTM and that NA meets all internal planning deliverables.
Identify and create in region touchpoints in the Marketing organization or cross functionally to ensure the appropriate strategic planning conversations, ideation, and prioritization across the teams. Plan for full marketing touchpoints: from insights to hindsight (estimated 18mo cycles)
On the North America Marketing leadership team to translate Annual strategies and seasonal priorities into the GTM process and routines.
Lead team in creating templates for ideations, plan communication and dash boarding on progress in the GTM process
GTM responsibility will be Regional (US and Canada), Campaign management activation is largely US, but with clear timelines for successful, cohesive NA strategy and Canada execution.
Partner with GTM Cross Functional leadership in Merchandising, Sales and Ops. Serves as single point of contact for Global Marketing Ops leaders and in season Global GTM leadership.
Proactively anticipate the evolution of GTM and ensure Marketing planning will be forward looking to advantage the business and brand. Accountable to be looking 3-4 seasons forward.
Build a GTM Marketing plan and calendar that transforms GTM beyond wholesale and appropriately integrates Digital and Direct to Consumer.
Leads team of campaign managers to drive timing and actions and key milestone planning in region for category marketing activation and revenue channel marketing. Team is responsible for building appropriate timing and action for implementation of the Regional Category Integrated Marketing plans- master briefs, tactical briefs, content creation/adaptation, consumer engagement activation (media) as well as the transition of the plan into revenue channels.
Lead team in reviewing and processing campaign briefs, serve as checks and balances system to ensure briefs meet requirements (e.g. clear business objectives, budget, list of all required creative support, guidance on regional variance).
Manage project-based agency relationships (internal & external partners) including, schedule management, approvals. Partner with global agency procurement on research and analysis of agency performance, and partner with Procurement on cost
Partners with North America marketing channel teams to ensure appropriate delivery of detailed needs from category & revenue marketing into tactical briefs (instore, digital, consumer engagement, sports/influencers, etc).
Report weekly on regional marketing plans and delivery to due dates: including briefing, consumer engagement plan, and creative assets.
Constantly monitor and report on progress to all project stakeholders, including Category GMs & Marketing Leadership.
Analyze campaign workflow and drive improvements through scalable, efficient new processes to optimize resources at all times
Lead measurement and analytics teammate to assess in marketing performance, including campaign performance in region. Sharing results with leaders in Marketing and Revenue. Share with Global partners as needed. Leads Marketing dashboarding and QBR routines.
Support budget planning needs with measurement and analytics, review of tools, planned budgets and ROMI review. Partner with channel leaders to optimize their budget and planning for the coming year.
Other duties may be assigned
Consumer Orientation - Able to think consumer-first, distill insights and drive relevant strategies that drive preference and loyalty for UA
Analytical - Synthesizes complex or diverse information; Uses intuition and experience to complement data
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations
Team building and leadership – Able to influence others, drive consistent execution, effectively address challenges and lead a team of peers to solutions
Business Acumen – Agile decision-making, entrepreneurial nature, ability to formulate a strong POV and adjust plans strategically in a changing environment.
High Initiative- Able to create and drive plans independently. High level of curiosity and inventive thinking to differentiate our Brand.
WHAT DO YOU NEED?
GET IT DONE, DONE, DONE – ACCOUNTABILITY Takes responsibility for achieving team requirements, tasks, and objectives, even if other resources are required. Goes the extra mile to get the work done and meet commitments made to others.
FIND A BETTER WAY – CREATIVITY & INNOVATION Seeks to improve upon the status quo by proactively creating new, unique solutions to make UA better. Asks challenging, open-ended questions to inspire innovative thinking in other Teammates.
WIN TOGETHER – COLLABORATION Demonstrates reliability, working openly with cross-functional Teammates. Takes the lead, whether in an individual contributor or manager role. Builds working relationships with others, seeking out and encouraging the exchange of constructive feedback.
THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences when conducting business and interacting with others globa