Experiential Marketing Manager

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 11 days ago

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!
Teammate will be responsible in managing, planning, and executing experiential activations and events, supporting the North America Marketing categories and against associated assets. This Teammate will manage all aspects of his/her events with key partners internally (marketing, operations, apparel, footwear, accessories, etc.) as well as external agency partners. 
This is a key role to support both the  NA Marketing team, as it helps build deeper connections for the the North American consumers in the region through our sports marketing assets, teams, and grassroots platforms. In this role, it is mandatory to obsess over the brand and the details, This is an integral role on the regional Experiential Marketing team, ensuring that all attendees, consumers, etc. have a positive experience with the Brand.
Overall manage, development, and execution of experiential activations supporting sports marketing and grassroots
Develop the customer journey and experience within activations supporting and supported by Under Armour’s sports marketing assets
Responsible for integrating and managing key metrics around UA Sports Marketing events, as well as other Tier 1 and Tier 2 cateories
Develop strong external agency contacts for various levels of event execution needs
Manage program budgets and analysis to management on a monthly basis
Manage all project milestones, event analysis, and present status to senior management
Direct event activity to ensure delivery of key company vision, strategies, and representation
Develop show and event strategies reflective of the marketing golas for each individual department and program
Direct and manage show development including all administrative tasks. The request will include, but not limited to, scheduling meetings, site visits, budgets, contracts, post show analysis data collection, and hotel accomodations
Translate goals/objectives of multiple businesses into a cohesive message
Create and manage all graphics and promotional items ordered with the brand marketing team and outside vendors
Ensure timely execution and production of key deliverables (event communication and support materials)
Responsible for managing event design renderings and approvals of layout with all parties involved
Maintain strong relationships with related partners in the industry
Market activations to meet marketing goals and display big stories
Plan, create, organize, and coordinate all event materials, shipping arrangements, etc.
              To perform the job successfully, an individual should demonstrate the following competencies:
Consumer Orientation - Able to think consumer-first, distill insights and drive relevant strategies that drive preference and loyalty for UA
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations
Team building and leadership – Able to develop others, drive consistent planning and execution through others, coach.
Collaboration: Influence others, effectively address challenges and lead and motivate a team of peers to solutions
Business Acumen – Agile decision-making, entrepreneurial nature, ability to formulate a strong POV and adjust plans strategically in a changing environment.
High Initiative- Able to create and drive plans independently.  High level of curiosity and inventive thinking to differentiate our Brand.
Characteristics Needed:
GET IT DONE, DONE, DONE – ACCOUNTABILITY: Takes responsibility for achieving team requirements, tasks, and objectives, even if other resources are required. Goes the extra mile to get the work done and meet commitments made to others.
FIND A BETTER WAY – CREATIVITY & INNOVATION: Seeks to improve upon the status quo by proactively creating new, unique solutions to make UA better. Asks challenging, open-ended questions to inspire innovative thinking in other Teammates.
WIN TOGETHER – COLLABORATION: Demonstrates reliability, working openly with cross-functional Teammates. Takes the lead, whether in an individual contributor or manager role. Builds working relationships with others, seeking out and encouraging the exchange of constructive feedback.
THINK GLOBALLY – GLOBAL PERSPECTIVE: Seeks and applies understanding of cultural differences when conducting business and interacting with others globally. Adapts behavior to the local culture to demonstrate respect and gain trust.
MAP THE FUTURE – STRATEGIC VISIONING: Applies understanding of internal and external challenges to contribute to the team's vision for the future. Asks questions to confirm how team priorities support UA's overall vision.
BUILD A GREAT TEAM – BUILDING TALENT: Seeks opportunities to develop self and other Teammates. Gives timely, specific feedback on performance, tasks, goals, and developmental needs. Motivates Teammates by sharing team objectives that highlight opportunities and the impact of their work. Identifies and selects talent to meet business needs.
MAKE THE RIGHT CALL – INTEGRITY & ETHICS: Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
Required Qualifications
Bachelor’s degree required
4-6 years of events experience, overseeing entire lifecycle (planning, execution and reconciliation) is required
Experience with large-scale event management/execution (1,000+ attendants)
Experience in project management of external vendors and internal stakeholders
True understanding and exposure to experiential marketing. Within the retail industry is preferred.
Experience in working both independently and in a team-oriented, collaborative environment
Deep understanding of the customer experience
Ability to effectively prioritize and execute tasks in a high-pressure environment
Computer Skills
PowerPoint, Keynote, Excel, Publisher, Photoshop, Illustrator, etc.
Physical Demands
The employee may frequently lift and/or move up to 15 pounds and often lift and/or move up to 50 pounds.  Specific vision abilit