Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
COMPANY HISTORY AND VISION
It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry, and light throughout the course of a game, practice, or workout.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We’re about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand. That demand has created an environment of growth. Today, with millions of unique registered users across UA’s Connected Fitness community, the brand is resonating with more athletes than ever before, and we’re investing to change the way athletes live.
UA is an environment where building a great team is vital, and where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace. Our teammates and the world’s hungriest athletes alike, live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team!
This position will report to the Group General Manager (GM), Train, Run, Outdoor & Outerwear, and be the leader of our Outdoor & Outerwear vision, our overall opportunity and strategy, our integrated Go-To-Market Plans, Distribution plans, and direct responsibility for the product creation teams. This leader will ensure Under Armour products are powerfully positioned to most effectively drive increased sales and market share and realize our overall brand mission to “Make You Better”.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Leading one of Under Armour’s foundational and high-exposure categories, the Outdoor & Outerwear Category GM will be instrumental in the development and executive of strategic initiatives, ultimately driving the Outdoor & Outerwear business across a rapidly evolving and competitive global environment. The Category GM will own and have accountability for the Outdoor & Outerwear business across product, merchandising, marketing, sales, and distribution.
Accountable for driving consumer-centricity and executing category growth
Ownership of the Outdoor & Outerwear category business across all functional areas, including but not limited to product creation, marketing, sales, distribution, etc.
Ownership of the category strategy, P&L, and Long-Range Plan
Set, lead, execute, and drive long term strategic growth plans and detailed category go-to-market strategy and process
Build the category vision, merchandise strategy, marketing story development, and budget allocation
Identify innovation strategies and infuse technology into Outdoor & Outerwear specific product that grows market share
Partner with regional and functional leaders to ensure strategy alignment, create regional plans that drive sales and revenue growth. Revenue and gross margin accountability with direct reports and the regions
Deliver best-in-class product. Ownership of line architecture, assortment, and merchandising strategy. Engage functional leadership to ensure consistent aesthetic and approach
Accountable for commercialization within the category: calendar adherence, margin, SKU productivity
Approve category marketing strategy, budget allocation, and sports marketing asset selection for category assets
Approve in-season selling decisions as requested by regional partners (e.g., markdowns, liquidation)
Manage SG&A for the category
Track record and proven success in leading a growing a global business
Solid understanding around all aspects of the Outdoor & Outerwear business. Product, Sales, Sports Marketing, Grassroots, and the seasonality of the business
Strong business and financial acumen with strengths in areas critical to the category and knowledge of the market and consumer
Ability to develop and maintain effective working relationships with a variety of stakeholders; consultative and collaborative style that allows for influence without authority
Possesses a strong point of view and can clearly articulate vision and strategy. Ability to “make a decision” and stand by it and be decisive in the face of ambiguity
Thinks consumer-first and drives relevant strategies that drive preference and loyalty for UA.
Strong understanding of apparel and footwear construction and cost-engineering.
A deep desire to get to “root cause”; able to synthesize complex or diverse information, while using intuition and experience to complement data
Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations.
Pushes beyond the obvious and is comfortable going into “unchartered” territory in setting direction for the team and organization
An executive with superior inspirational qualities who creates an atmosphere in which people work together enthusiastically and co-operatively to produce outstanding results; one who attracts top talent from outside the organization while developing strong teams within
Passion for the brand and team, respectful of what Under Armour has accomplished to date, and an underdog mindset with an intense will to win
An undeniable connection with our cultural values and work ethic
EDUCATION AND/OR EXPERIENCE:
Minimum of 12 years of relevant experience in a fast-paced, merchant and product-oriented, consumer-driven company. MBA desirable, but not required.
Previous experience in a sports related industry or function. Outdoor & Outerwear experience an added plus.
Proven experience leading a team of varying levels.
Ability to travel domestically and internationally (20%)
At Under Armour, we are committed to providing an environment of mutual respect whe