Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
This position will report to the Group General Manager (GM), Sports Division, and be the leader of our Basketball vision. The Category GM - Basketball focuses on growing the brand, creating demand, and driving sales across wholesale and direct-to-consumer channels by delivering powerful go-to-market global strategy and plans. This individual will also be responsible for driving and attaining internal alignment on product creation strategies across footwear, apparel and accessories as well as strategic approach to distribution. This leader will ensure Under Armour products are powerfully positioned to most effectively drive increased sales and market share and realize our overall brand mission to “Make You Better”.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Responsibilities include establishing and meeting sales goals; brand vision, market positioning and overall business strategy. This person will be charged with leveraging and activating existing assets (e.g. Joel Embiid) and platforms (e.g. NBA), as well as finding new impactful opportunities around the world. Working closely with athletes, teams and leagues within the sport will be a critical function of the role.
Own Category Voice & Positioning – Be the “Gatekeeper” of the sport. Lead business unit consisting of members from Brand, Grassroots Activation and Sports Marketing to create a 5-year strategic plan for the Basketball category globally.
Category Strategic Marketing Direction – Own brand management for the category and develop category direction and strategy in partnership with a cross-functional team. Cross-functional team to include all product categories, PR, media, digital/social media, retail marketing, events, creative, and all distribution channel partners.
Drive Go To Market Strategies – Develop and own all Marketing "Big Stories" for the Basketball category. Design rolling 18-month marketing plan tied to business plan. Align internal parties across product, sales, marketing and other cross-functional partners. Set and manage budgets for all touch-points.
Partner with Product Teams - Be an active, influential and integrated part of the product team to ensure delivery of their business needs from a category standpoint. Have in depth knowledge of the business, calendar, market needs and trends.
Consumer and Business Analytics – Collaborate with internal and external partners to define the target consumer and develop metrics to evaluate our effectiveness in reaching that consumer. Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance.
Creative Management - Write creative briefs, help manage the creative development timeline and process, manage brand budgets, protect & develop brand voice across all consumer touch-points.
Activation - Create architecture of "when & where the story is told" - selection and drive of global campaign elements. Manage collaboration of sports marketing and grassroots marketing to maximize ROI.
E-Commerce, Retail & Wholesale support - Partner with UA.com (and global sites) and in-store marketing to win in-store and online at both UA retail and wholesale doors on a global basis.
Partner with Sales Team - Assist sales team in sales meeting presentations and major account presentations/sell-ins.
Leadership – Build a great team. Leads across a variety of functions supporting the Basketball category, including but not limited to Product, Merchandising, Supply Chain, Marketing, etc.
Strong understanding and experience in the global Basketball space and of the business of Basketball.
Track record and proven success in leading a growing a global business.
Strong business and financial acumen with strengths in areas critical to the category and knowledge of the market and consumer
Ability to develop strategic marketing plans (long and short-term) and lead marketing vehicle prioritization (from advertising all the way through in-store).
Outstanding leadership skills. A leader with superior inspirational qualities who creates an atmosphere in which people work together enthusiastically and co-operatively to produce outstanding results and drives a passion to win. Ability to attract top talent from within and outside the organization.
Ability to develop and maintain effective working relationships with a variety of stakeholders; consultative and collaborative style that allows for influence without authority.
Possesses a strong point of view and is able to clearly articulate vision and strategy. Ability to “make a decision” and stand by it. Decisive in the face of ambiguity.
Thinks consumer-first and drives relevant strategies that drive preference and loyalty for UA.
Strong understanding of apparel construction and cost-engineering of apparel
A deep desire to get to “root cause”; able to synthesize complex or diverse information, while using intuition and experience to complement data.
Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations.
Pushes beyond the obvious and is comfortable going into “unchartered” territory in setting direction for the team and organization.
Flexible and comfortable with a roll-up-your sleeves environment. A natural propensity to be hands-on.
EDUCATION AND/OR EXPERIENCE:
BA required. MBA is helpful but not mandatory.
Minimum 10+ years of relevant experience in fast-paced merchant and product-oriented, consumer-driven company.
Experience in the business of Basketball preferred. Previous experience at a sports organization a plus.
Proven experience leading a team of varying levels.
Ability to travel domestically and internationally (20%)
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age