Under Armour:
Sr Lead, Marketing Analytics Job in Baltimore, VT
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Baltimore, VT
Full-time | Marketing
About the job
Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
The Senior Lead, Marketing Analytics, is responsible for developing our always on paid social strategy and global audience segmentation approach. This role will identify key insights and potential factors affecting campaign flighting, messaging and comprehension. The role will aggregate complicated data and get excited about identifying key insights, using them to build actionable future recommendations.
Responsibilities:
Implementing a measurement framework
Maintaining our reporting dashboard & funneling feedback to content teams for continuous KPI improvement across regions.
Leading our transition to a global op structure
Develop and drive always on paid social strategy and global audience segmentation approach
Qualifications:
7-10 Years’ experience
Detailed understanding of social ad products and marketing tactics across key platforms (Facebook, Instagram, Snapchat, Twitter, YouTube, Pinterest)
Experience with Facebook Audience Network, Google AdWords or other social bidding platforms
Experience with optimization of paid media campaigns to hit engagement and conversion performance targets
Ability to organize data, unearth insights and turn them into best practices
Detail oriented with excellent project management skills
Excellent verbal/written communication skills
Autonomous, self-starter, and entrepreneurial
Experience with Sprinklr and Omniture preferred
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
The Senior Lead, Marketing Analytics, is responsible for developing our always on paid social strategy and global audience segmentation approach. This role will identify key insights and potential factors affecting campaign flighting, messaging and comprehension. The role will aggregate complicated data and get excited about identifying key insights, using them to build actionable future recommendations.
Responsibilities:
Implementing a measurement framework
Maintaining our reporting dashboard & funneling feedback to content teams for continuous KPI improvement across regions.
Leading our transition to a global op structure
Develop and drive always on paid social strategy and global audience segmentation approach
Qualifications:
7-10 Years’ experience
Detailed understanding of social ad products and marketing tactics across key platforms (Facebook, Instagram, Snapchat, Twitter, YouTube, Pinterest)
Experience with Facebook Audience Network, Google AdWords or other social bidding platforms
Experience with optimization of paid media campaigns to hit engagement and conversion performance targets
Ability to organize data, unearth insights and turn them into best practices
Detail oriented with excellent project management skills
Excellent verbal/written communication skills
Autonomous, self-starter, and entrepreneurial
Experience with Sprinklr and Omniture preferred
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.