Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
The Senior Director, Loyalty will provide expertise, vision and leadership for all aspectis of the Under Armour global loyalty program. You will define and implement strategies that successfully builds profitable, long-term customer relationships across all channels. You will provide strategic direction into technology to support the implementation and execution of the global loyalty program. You will work with a cross-functional team of disciplines, regions, and channel execution teams to ensure proper implementation, activation, and measurement are in place. You will lead the development of experience strategies rooted in business and brand goals, customer data and channel-level best practices.
WHAT WILL YOU DO?
x Define the overall loyalty vision and strategy
x Develop, implement, drive adoption, operate and improve best-in-class loyalty program, technologies, etc. based on customer insights, customer-level testing and quantitative analytics with the goal of driving improved customer loyalty and financial value
x Lead the Loyalty roadmap and go to market plan to accommodate a global implementation
x Define and link Loyalty program’s KPIs to business outcomes x Partner with cross-functional leaders (Finance, Regions, Brand, Categories, etc.) to activate the Loyalty program across organization
x Manage Loyalty Program operation and drive adoption on a day to day basis
x Establish a global reporting dashboard to manage the overall impact and health of the program
x Develop Loyalty Program future roadmap with comprehensive planning with all internal groups including definition/refinement of member benefits, technology requirements, P&L performance, and marketing communications
x Partner with our customer service team to stay abreast of and address customer service issues related to the loyalty program
x Integrate loyalty campaigns to the marketing calendar that drive loyalty, promote loyalty program benefits and offers and increase revenue. Validate and optimize campaigns through test and learn methods. Link calendar to seasonal marketing push/budgeted revenue plan.
x Champion an omnichannel mindset in implementation of marketing campaigns
x Guide marketing channels on loyalty communication strategies to ensure that retention needs are integrated into appropriate communications and marketing channels and plans (e.g. website, email, mobile)
x Clearly and frequently communicate performance of the loyalty program against key metrics, including executive recaps, periodic performance reviews and daily insights
x Oversee vendors related to loyalty and CRM systems and functionality for optimal productivity
x Collaborate with Finance to develop an appropriate capital budget; update monthly and annual budget estimates and forecasts
x Collaborate with digital resources to maintain expertise in data architecture, system integrations and information flow
x Develop and update the expense budget necessary to support ongoing customer engagement
x Build a team of world-class, passionate, intellectual curious professionals
x Define global guidelines and governance for engagement with consumers
WHAT HAVE YOU ACCOMPLISHED ALREADY?
x Bachelor’s degree, MBA a plus
x 12+ years CRM and loyalty experience
x Team building and leadership – able to coach and develop diverse and large team. influence others, drive consistent execution, effectively address challenges and lead a team of senior peers to solutions
x Think consumer-first, distill insights and drive relevant strategies that drive preference and loyalty for UA
x Analytical - synthesize complex or diverse information; Uses intuition and experience to complement data
x Proactively identify and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations
x Business Acumen – agile decision-making, entrepreneurial nature, ability to formulate a strong POV and adjust plans strategically in a changing environment
x Able to create and drive plans independently. High level of curiosity and inventive thinking to differentiate UA
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.