Under Armour:
Lead, In-Store Marketing Job in Baltimore, VT

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!
Summary
This role supports the North America Region focusing on the Under Armour in-store experience within our wholesale doors. The Wholesale In-Store Marketing Lead will create and continuously evolve the customer journey through seasonal product and campaign story telling within the physical retail footprint across our fleet of wholesale accounts. This person will play a key role in the GTM process as their key focus is to bring to life the seasonal marketing campaigns and product stories through premium and strategically crafted in-store marketing.   This role will partner daily with NA Channel and Category Marketing, NA Marketing Operations and our in-house Production Agency. In addition, this person will also be instrumental in how UA shows up in retail across the region by closely partnering with their DTC In-store marketing partner to ensure our brand shows up consistently across all consumer touchpoints.   In this role, it is mandatory to obsess over our core consumer and continue to evolve how we communicate our brand product stories to them in a retail environment. 
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Responsible for the UA In-store customer experience through marketing story telling within our strategic wholesale accounts.
Oversee all instore marketing needs including seasonal floorsets, product launches and new stores/shop.
Manage financial planning and approvals for instore creative for all wholesale marketing needs.
Work closely with the NA Account Channel Leads to align on the evergreen and seasonal strategies and own how those key stories will come to life in physical retail.
Work cross functionally with other marketing functions, merchants, VM, Shop Planning and DTC In-store marketing partners to ensure alignment of brand messaging and campaigns in store.
Partner with the Shop Planning team and Visual Merchandising team to create holistic briefs into the regional Marketing Ops team clearly defining the vision and execution needs for all physical marketing elements.
Work closely with the creative, copy and project management teammates to ensure that deliverables answer the brief submitted.
Work closely with our internal production agency and own the approval process for any marketing elements being created for our wholesale locations including but not limited to:  cost, copy, creative, imagery and prototypes.
In-partnership with your In-store Marketing leader, organize quarterly retail walks with regional leadership
In partnership with your manager and project management partner, build out a regular cadence of in-store marketing reviews, so all retail creative can be reviewed and approved across all channels to show brand consistency
Manage creating all distros for each marketing program in partnership with the Account Strategy Lead.
In partnership with the Shop Planning team manage all store attributes across the wholesale fleet to ensure all marketing distros created are accurate
Oversee all instore marketing including Floorsets, product launches, new shop in shops.
Own the approval process for any marketing elements being created for our Wholesale locations including but not limited to:  cost, copy, creative, imagery and prototypes - by working closely with your project management partner and production team.
Manage all communication involving in-store marketing deliverables to account strategy lead, VM and field team
Co-manage the creation and execution of in-store marketing for interactive experiences driving premium customer engagement in accounts. This is a partnership with your Instore concepts and testing partner and shop team
Partner with your experiential marketing partner to support how we visually show up in a retail space for an instore activation.
Develop and Maintain a strong partnership with VM 3rd Party Lead to ensure that marketing has arrived, is not damaged and set appropriately.
In partnership with the Marketing Ops Team and DTC In-store marketing partner focus on marketing analysis, build out a plan to access the effectiveness of instore marketing investments to help drive data-driven decision making around in-store marketing spend.
Identify opportunities and build relationships with contractors and agencies to ensure effective retail program execution, adherence to strategic direction and timely program measurement
Create and Manage all in-store marketing tactical briefs and ensure briefing alignment with DTC partner to brief similar needs together.
Own all creative briefing for all instore digital elements to ensure that content is developed around localization, moments, marketing campaigns, social engagement and product stories.
Manage any marketing re-print or re-order requests from the field.
Create and distribute quarterly account specific retail execution directives for all seasonal graphic change outs ensuring consistent implementation across all wholesale stores.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Consistently works toward producing results at the functional team levelAccountable for driving retail marketing planning timelines
Responsible for team execution of all in-store marketing initiatives
Sets stretch personal goals and achieves them
Inspires confidence that they will deliver. Done!Done!Done!
Goes the extra mile to ensure the functional team’s success
Takes direction and makes a project their own

Lives and inspires the Under Armour Culture throughout the CompanyEmbraces the Company values in their everyday interactions
Inspires the values in their peers
Commits time and energy to the success of the Company
A good team player

Assists in executing on a strategic plan that creates a unique advantage for UA in the marketplaceFamiliar with complex concepts and possesses advanced skills and functional understanding of the subject matter & technical requirements of the relevant area
Improves performance by gaining knowledge and experience of associated areas through job contacts and training
Suggests ideas that focus on imp