Lead, Sports Marketing - Basketball

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 11 days ago

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!
Summary
This role’s primary focus is to support North American region’s team sports initiatives specific to the Basketball category.  Responsible for aligning with Basketball athlete strategy and executing by identifying, evaluating, negotiating and servicing the basketball athlete roster.  Align and execute activation strategies for Tier 1 basketball assets and below in order to enrich the connection between our athletes and The Brand and ultimately grow consideration & influence the focused performer.
Responsibilities:
Build and manage the UA Basketball scouting network
Under the Brand Marketing umbrellas, assist North America region and Global Brand with executing activation strategies that align with the category’s goals and initiatives
Excellent servicing of all basketball athletes on the roster with an emphasis on our Tier 1 athletes; be the service lead on-site at all activations involving our athletes.
Advise UA Sports Marketing leadership on all scouting, recruiting, athlete agency management and player programs. This includes college prospect analysis and evaluation, NBA Draft and player free agency
Ensure promo budgets and player payments are being monitored and executed in a timely fashion in conjunction with the FP&A team
Work cross-functionally with basketball category product team to ensure compliance and delivery for all athlete on-court footwear and apparel. In addition, work closely to execute a seeding strategy puts products on our athletes that our Brand will tell stories about.
Foster brand-beneficial relationships with elite clubs, programs, high schools, colleges, NBA front offices, international clubs, agents and players throughout the United States and world. Help sign and lead transition of newly signed UA athletes through the NBA draft and into their rookie year
Qualifications:
Bachelor’s degree –In sports related works, communications, business management
7+ years in sports field or related area of related marketing Multiple years’ experience in strategic planning and execution within the space of grassroots basketball
Experience in managing teams of cross functional personnel executing against grassroots strategy and events
Experience in scouting and managing basketball players/coaches at the amateur level
Experience in working with the NCAA and expert knowledge of amateur and collegiate rules
Relationships within the basketball space beneficial to the brand
Strong communication skills
Solid understanding of social media trends, analytics and digital media landscape
Critical thinking and problem-solving skills
Extensive travel up to 35 of the 52 weekends in the year (heavy summer travel). Nights and weekend availability required for scouting and relationship building
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.