Lead, Global Consumer Engagement

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 19 hours ago

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!
The Lead, Global Consumer Engagement reports to the Sr. Director, Personalization and is responsible for the design of contact strategies and consumer journeys (inclusive of content, contact, and offer). This role works closely with Under Armour’s CRM, Loyalty and Regional marketing’s teams leading work streams to rapidly elevate personalized journeys, agile testing, and product optimizations. Ultimately, this highly regarded role is bringing to life the strategic vision of the Personalization Team.
We are looking for a star performer to develop robust cross-channel consumer engagement experiences that accelerate growth and optimize the experience among our many consumer bases. This person should have prior experience running CRM and/or paid media campaigns and have a deep understanding of audience management including activation, creation and measurement – this position is a blend of a data driven marketer, brilliant communicator, and passionate consumer advocate.
Define and deliver strategic consumer journey maps that consider an array of communication contacts and channels (wholesale, owned retail, ecom, connected fitness, shop app)
Collaborate with internal team to implement Personalization roadmap utilizing available (and future) technologies such as Salesforce and Segment–allowing for alignment and enablement of cross-functional partners and teams to ensure consistent dialogue with Under Armour consumers
Champion customer data capture across DTC globally (including marketing, site, store, operations and technology teams)
Partner with internal stakeholders to implement and execute on testing roadmap while implementing standardized program measurement tactics; collaborate with internal teams to track program success against personalization goal hierarchy; sharing results with the broader UA team
Develop global marketing campaigns and personalization testing strategies that span across owned and paid marketing channels; ensure the alignment of program performance against testing roadmap
Develop and implement personalization measurement plans tied to consumer journeys and oversee campaign delivery
Partner with product and creative designers to facilitate content development and the creation of consumer journey experiences
Lead content brief development for creation of assets to execute consumer journey strategies
Manage 3rd party agencies to execute components of the various cross-channel campaigns
Partner with Data Analytics teams to define key metrics and to develop learning plans to inform consumer journeys and contact strategies
Collaborate with Under Armour and Connected Fitness Product teams to define product value and influence product roadmap and feature rollout. Effectively communicate product value to consumers by creating a product experience that consumers love and drives growth and harvests brand loyalty.
Collaborate across all Digital team functions to define behavioral segments and use data to develop a deep understanding of our consumers, their lifecycles, and foster brand loyalty.
Team oriented – desire to be a part of and contribute to a high-performance culture.
A lifelong learner who has an insatiable curiosity about customers’ business, consumer trends, and generally what makes people tick.
Self-proclaimed data/analytics geek combined with creative thinker who can translate insights and business requirements into marketing strategies.
Comfortable working with and can communicate effectively across Data, Marketing and IT functions
Deep understanding of marketing strategy and tactics with a proven track record for delivering value and measuring contribution to business goals/objectives
Thorough knowledge of CRM, audience management and data/audience activation
Experience with digital analytics (A/B, Multivariate testing, site and media measurement)
Digital marketing experience in programmatic advertising, online advertising campaigns CRM onboarding
Experience designing and executing digital campaigns across channels (traditional, display, email, mobile)
Experience with Marketing Automation tools (SFMC preferred)
Experience working with data platforms and reporting tools
Knowledge of industry rules and regulations, including CAN-SPAM and GDPR is a plus
Ability to translate business requirements into technology solutions and then implement those solutions
Excellent verbal and written communication skills
Highly organized and detail oriented with proven ability to manage multiple projects and juggle competing priorities and deadlines
Works well under tight deadlines and constantly changing high-growth environment
You don’t take yourself too seriously but still have a strong work ethic, are self-motivated, and hold yourself accountable
8+ years of CRM, digital media/marketing experience preferred
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.