Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
As an established leader in performance and innovation, Under Armour is dedicated to improving the health and fitness of millions of athletes worldwide. Powered by the foundation of the MapMyFitness, MyFitnessPal and Under Armour suite of mobile apps and sites, Under Armour continues to deliver game-changing solutions to how athletes train, perform and improve by creating the ultimate worldwide digital community and products dedicated to health and fitness.
ROLE SUMMARY: Product Marketing Manager
The Under Armour team is building new experiences and products to make all athletes better. As a member of the team, you’ll be charged with building and executing marketing plans to acquire, onboard, and engage the millions of Connected Fitness app users that download our apps annually.
This role will drive marketing strategies and tactics that deepen consumer engagement with the digital communities, with a key focus on increasing user and Premium subscriber retention, engagement and re-engagement, inclusive of Under Armour shirts and shoes commerce - all resulting in increased Under Armour brand affinity and revenue. You must collaborate very closely with cross functional teams including analytics, engineering, and product development.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Drive engagement and retention across CF owned and earned media channels (with some opportunistic testing into paid)
Partner closely with digital Product teams to determine best ways to engage users and Premium members, driving increased retention rates and recurring revenue.
Establish KPI’s for marketing campaigns, particularly email and lifecycle series
Drive consideration and conversion for UA shirts and shoes amongst Connected Fitness audience
Establish and maintain campaign learning, and work with analytics team to present consistent reporting on efforts, particularly around key metrics such as churn and winback rates. Closely monitor and track performance of key digital marketing programs and deliver reporting & post implementation reviews to ensure continual improvement of digital marketing campaigns
Ensure constant communication between each digital marketing discipline and creative team, as well as agencies (and other external partners) to ensure communications is on-point
COMPETENCIES & QUALIFICATIONS:
Understand lifecycle marketing and retention marketing, with the ability to develop key interaction techniques surrounding audience development and consumer engagement.
Detailed understanding of digital marketing channels and communications used to drive user engagement and re-engagement amongst lapsed/inactive users and members
Well versed with e-mail marketing and lifecycle management through email marketing, push notifications, and inbox notifications
Well versed with display advertising and conversion tactics through digital media
Ability to filter various sponsorship opportunities that provide positive ROI and tie back to the teams KPIs
Should possess creativity and willingness to engage in brainstorming surrounding marketing campaigns or opportunities
Ability to coordinate multiple projects working across multiple teams to execute
Must be detail oriented and organized, with impeccable follow up surrounding marketing projects and opportunities.
Should be well versed in digital media trends and competitors
Is an engaged member of the marketing/technology/media world, and proactively solicits and contributes innovative ideas
Strategic thinker that express oneself clearly and concisely
Organize ideas and information logically and sequentially
Intellectually curious with a sense of humor
Develops strategies that are clear, compelling and persuasive
Adapt communication style to relevant audience
EDUCATION AND/OR EXPERIENCE:
Bachelor’s degree in Marketing, Advertising, Business Administration (or equivalent)
5 to 7 years of experience in digital marketing, strategic planning and/or account management
MBA a plus
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.