Marketing Manager - Paid Social & Display

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 10 days ago

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!
The Marketing Manager - Paid Social & Display will be the channel expert that helps drives overall Under Armour North American digital marketing strategy, planning, budgeting and execution through these key visual channels. This position will also support North American budgeting and special projects within the Consumer Engagement Team.
Partner with digital marketing channel leads to drive overall portfolio performances across DTC channels (eComm, Brand House and Factory House)
Lead the development and execution of marketing strategies across all digital channels, with a focus on paid social and display media
Develop and maintain budget forecasts across multiple regions, media allocation, trend analysis, and optimizations.
Manage programs within acceptable levels of advertising spend, contribution and customer long-term value.
Overall exposure and the ability to work across all signature brands and categories to drive brand growth and deliver on ecommerce revenue
Create actionable reporting around key program trends and KPIs.
Responsible for communication of campaign details, rationale, and implementation across agency partners, key internal stakeholders.
Manage and maintain the North American digital performance marketing calendar focusing on key dates relating to content/stories, product drops, promotions, sporting events, and holidays.
Have a deep understanding of the digital marketing space as it relates to direct response and the ability to drive traffic to a retail website and physical store.
Develop processes that help streamline workflow and time management.
Conduct research and competitive benchmarking. Use this data to suggest new media/marketing opportunities that could augment the existing marketing portfolio.
Deploy tests and provide backend analysis and recommendations after testing to continuously improve the customer experience and grow sales and contribution.
Develop strong relationships across ecommerce, wholesale and other departments to facilitate integrated marketing strategies and knowledge sharing.
Competencies Needed
GET IT DONE – ACCOUNTABILITY Takes responsibility and ownership for own tasks, decisions, and outcomes. Delivers consistent results and hits deadlines within the scope of own role.
FIND A BETTER WAY – CREATIVITY & INNOVATION Demonstrates curiosity by asking questions about current practices and suggesting potential changes. Generates new ideas in team settings.
WIN TOGETHER – COLLABORATION Acknowledges own role and how it contributes to the common goals of the team. Builds trusting relationships with Teammates and works with others in alignment with team goals.
THINK GLOBALLY – GLOBAL PERSPECTIVE Demonstrates understanding of local cultural practices. Displays interest in and appreciation for global perspectives. May apply cultural understanding to support other Teammates in global business interactions.
MAP THE FUTURE – STRATEGIC VISIONING Applies understanding of internal and external challenges to contribute to the team’s vision for the future. Ask questions to confirm how team priorities support UA’s overall vision.
BUILD A GREAT TEAM – BUILDING TALENT Seeks opportunities to develop self and other Teammates. Gives timely, specific feedback on performance tasks, goals, and developmental needs. Motivates Teammates by sharing team objectives that highlight opportunities and the impact of their work. Identifies and selects talent to meet business needs.
MAKE THE RIGHT CALL – INTEGRITY AND ETHICSActs in alignment with UA values and principles, encouraging other Teammates to do the same.
BA/BS Marketing or related field
4+ years digital marketing experience (Agency or Brand). Within the retail sector preferred.
Proven campaign track record within Social Media and Display advertising
A working understanding of SEM, SEO, Email, Affiliate, Display, Retargeting, Paid Social, and Attribution
Ability to manage multi-million-dollar campaign and channel budgets
Strong analytics skills and understanding of KPIs for digital media
Ability to distill multiple data sources into actionable insights and recommended optimizations
Understanding of CRM and segmentation strategy application and customer journey mapping
Ability to manage and maintain multiple agency and publisher partner relationships
Experience in leveraging advertising campaign management platforms such as; Google AdWords, Facebook business Manager, Snapchat, Pinterest, Bing, Yahoo, etc.
Expert User of MS Office Suite: Excel, PowerPoint, Keynote
Experience with Analytics Tools like Adobe Omniture is preferred.                  
Be a critical thinker and problem solver. Leverage insights and core business knowledge to identify the problems at hand and provide tangible steps to a resolution.
Be a “self-starter” with the ability to work autonomously and efficiently with strong attention to detail.
Demonstrated ability to communicate verbally and in writing to all levels of the organization.
Ability to negotiate and partner creatively with our vendors – demonstrating an entrepreneurial attitude combined with a “win-win” approach.
Proven ability to work as part of a team, including a passion for working cross-functionally with Merchandising, Development, Creative, and User Experience.
Analytical skills, including the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations.
Knowledge of online and financial analytical skills, including budgeting and forecasting.
Excited about working in a fast-paced environment, including the ability to rapidly adapt to change and self-motivate in a result driven culture.
Possesses a “humble and hungry”, team player attitude that can contribute to the measurable skill set of a world-class interactive team.
Maintain a positive, enthusiastic and energetic demeanor which helps foster an upbeat working environment.
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities