Paid Search Specialist

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 5 days ago
CEO Pledge

As a Paid Search Specialist, you will leverage your knowledge of SEM  platforms to execute successful full-funnel campaigns supporting e-comm and retail initiatives.Key responsibilities and accountabilities:
⏵ Develop, implement, optimize and report on SEM campaigns including Google Ads, Search Ads 360, BING and others. Support GDN and YouTube campaign set up when needed
⏵ Perform ongoing audits and provide recommendations to help improve campaign performance for e-comm and retail KPIs
⏵ Conduct keyword research, analysis, and matching to develop quality keyword lists for both SEM and SEO purposes
⏵ Create promotional text ads and perform A/B tests
⏵ Monitor campaign budgets to make sure they are properly pacing across various platforms
⏵ Ensure best practices for the channel are followed and implemented accurately
⏵ Test new products and report on effectiveness. Stay up to date on industry trends and testing opportunities
⏵ Support in developing 3-5 year digital strategy to scale the brand internationally including designing omni-channel plans to connect in-store and online business
⏵ Report to Digital Traffic Lead and Digital Marketing Manager on campaign performanceAdditional experience, education and/or skills required
⏵ 3+ years of experience with Paid Search and Google Shopping experience, with retail/eCommerce brands preferred
⏵ Google Ads Certification preferred
⏵ Knowledge of SEM tools and technologies. Understanding of key performance metrics against diverse marketing goals, and how to apply those KPIs to SEM execution, bid management, and insight development
⏵ Google Shopping experience including understanding merchant center, how to work with feeds, and the shopping landscape
⏵ Understanding of how seasonal and cultural events impact shoppers and the ability to proactively plan and pivot to meet these opportunities
⏵ Detail oriented and able to keep track of complex campaign executions while meeting launch deadlines
⏵ You are proactive in identifying the root cause of issues and developing solutions
⏵ You remain highly flexible and adaptable when faced with ambiguity
⏵ You effectively balance autonomy and collaboration
⏵ You inspire breakthrough thinking and continuous improvement
⏵ You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
⏵ Your passion for your work is paralleled by your passion for getting outside and living itApply for this job