Arc'teryx Equipment Inc.:
Paid Search Specialist Job in North Vancouver, BC

As a Paid Search Specialist, you will leverage your knowledge of SEM  platforms to execute successful full-funnel campaigns supporting e-comm and retail initiatives.Key responsibilities and accountabilities: ! Develop, implement, optimize and report on SEM campaigns including Google Ads, Search Ads 360, BING and others. Support GDN and YouTube campaign set up when needed! Perform ongoing audits and provide recommendations to help improve campaign performance for e-comm and retail KPIs! Conduct keyword research, analysis, and matching to develop quality keyword lists for both SEM and SEO purposes! Create promotional text ads and perform A/B tests! Monitor campaign budgets to make sure they are properly pacing across various platforms! Ensure best practices for the channel are followed and implemented accurately! Test new products and report on effectiveness. Stay up to date on industry trends and testing opportunities! Support in developing 3-5 year digital strategy to scale the brand internationally including designing omni-channel plans to connect in-store and online business! Report to Digital Traffic Lead and Digital Marketing Manager on campaign performanceAdditional experience, education and/or skills required! 3+ years of experience with Paid Search and Google Shopping experience, with retail/eCommerce brands preferred! Google Ads Certification preferred! Knowledge of SEM tools and technologies. Understanding of key performance metrics against diverse marketing goals, and how to apply those KPIs to SEM execution, bid management, and insight development! Google Shopping experience including understanding merchant center, how to work with feeds, and the shopping landscape! Understanding of how seasonal and cultural events impact shoppers and the ability to proactively plan and pivot to meet these opportunities! Detail oriented and able to keep track of complex campaign executions while meeting launch deadlines! You are proactive in identifying the root cause of issues and developing solutions! You remain highly flexible and adaptable when faced with ambiguity! You effectively balance autonomy and collaboration! You inspire breakthrough thinking and continuous improvement! You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right! Your passion for your work is paralleled by your passion for getting outside and living itApply for this job