Nixon, Inc.:
Adidas Brand Marketing Manager Job in Encinitas, CA, CA
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Encinitas, CA, CA
Full-time | Ecommerce, Editorial, Management - Brand, Marketing, Marketing - Social Media, Public Relations
About the job
Nixon is in search of an ADIDAS BRAND MARKETING MANAGER to join the team in Encinitas, CA.
COMPANY OVERVIEW //
Nixon is California’s iconic watch brand, born from action sports culture and always pushing the never been done. As a company we are creative, we are ambitious, we take risks. Above all we want to build great product with the world’s youth as our audience. We collaborate with the best in the business: brands, athletes, retailers, causes. People who share our mindset and our belief that we can make an impact, one detail at a time.
We’re starting a new chapter at Nixon to embark on our biggest partnership ever as the exclusive, global licensee for adidas watches, set to launch in 2018. We’re creating a comprehensive range of timepieces in close collaboration with the adidas design teams for Originals and Sport, channeling Nixon’s category-disrupting expertise with authentic adidas brand DNA. Together we will establish a new paradigm in sportswear timing for the creator.
POSITION SUMMARY //
The adidas Brand Marketing Manager is responsible for the development, implementation and execution of the global marketing plan for adidas watches. S/he must operate with an eager, entrepreneurial mindset to influence and motivate a growing team around the globe, while cultivating strong connections within the Nixon organization and adidas corporate team to leverage resources that amplify our efforts.
An innovative approach to demand creation is required with specific emphasis on driving consumer engagement via digital/mobile/social platforms. The adidas Brand Marketing Manager will collaborate closely with the Product and Sales teams to define, develop and deliver the global Go-To-Market plan, while gathering regional input to ensure all geographies and channels are fully supported.
S/he will also work intimately with the Digital Marketing/E-comm team to coordinate brand communications according to adidas corporate guidelines and will play an integral role in developing our brand communication strategy as we orient our demand creation efforts around a digital-first strategy.
KEY RESPONSIBILITIES & PRIORITIES //
• Steward of the adidas brand promise, vision and architecture, realized through the optimum balance of sustainable business growth while maintaining adidas brand standards
• Develop, manage, coordinate and execute marketing plans, projects and activations to meet company objectives.
• Lead a team of Regional Marketing functions (dedicated and shared) to develop, implement and measure regionally-relevant executions while maintaining effective global alignment for maximum impact and efficiency.
• Create, maintain and evolve a departmental calendar that matches business objectives with the activities and output of the department.
• Collaborate with adidas Licensing contacts to ensure adherence with corporate brand standards and guidelines; manage approval process during development of all communication and creative assets.
• Coordinate with cross-functional leaders throughout the Nixon organization to maintain consistent timelines aligned to brand goals and business objectives.
• Synchronize with Nixon Marketing team to gain efficiency and share best practices, while avoiding overlap or crossed signals in our demand creation efforts.
• Develop benchmark criteria to measure the efficacy of marketing programs.
• Own the North American marketing program: Achieve and elevate targeted results and ensure timely and effective execution of marketing tactics and programs nationally.
• Develop and proactively manage the annual marketing budget; inclusive of staffing, production, media, external resources and other expenditures to comply with organizational financial objectives.
• Provide clear department direction, giving timely and helpful guidance to improve creative output and foster team-oriented attitude while producing work efficiently and on plan.
ADDITIONAL DUTIES //
• Travel in market domestically and globally as required (20%)
• Identify, negotiate and secure agency support as required
• Evaluate ROI of marketing programs and initiatives, using quantitative data to measure success/failure and guide future strategies
• Orchestrate development and distribution of progressive and impactful Go-To-Market launch strategies
• Conduct market analysis to identify challenges and opportunities for growth
• Manage employees within the department, responsible for hiring and performance management
COMPANY OVERVIEW //
Nixon is California’s iconic watch brand, born from action sports culture and always pushing the never been done. As a company we are creative, we are ambitious, we take risks. Above all we want to build great product with the world’s youth as our audience. We collaborate with the best in the business: brands, athletes, retailers, causes. People who share our mindset and our belief that we can make an impact, one detail at a time.
We’re starting a new chapter at Nixon to embark on our biggest partnership ever as the exclusive, global licensee for adidas watches, set to launch in 2018. We’re creating a comprehensive range of timepieces in close collaboration with the adidas design teams for Originals and Sport, channeling Nixon’s category-disrupting expertise with authentic adidas brand DNA. Together we will establish a new paradigm in sportswear timing for the creator.
POSITION SUMMARY //
The adidas Brand Marketing Manager is responsible for the development, implementation and execution of the global marketing plan for adidas watches. S/he must operate with an eager, entrepreneurial mindset to influence and motivate a growing team around the globe, while cultivating strong connections within the Nixon organization and adidas corporate team to leverage resources that amplify our efforts.
An innovative approach to demand creation is required with specific emphasis on driving consumer engagement via digital/mobile/social platforms. The adidas Brand Marketing Manager will collaborate closely with the Product and Sales teams to define, develop and deliver the global Go-To-Market plan, while gathering regional input to ensure all geographies and channels are fully supported.
S/he will also work intimately with the Digital Marketing/E-comm team to coordinate brand communications according to adidas corporate guidelines and will play an integral role in developing our brand communication strategy as we orient our demand creation efforts around a digital-first strategy.
KEY RESPONSIBILITIES & PRIORITIES //
• Steward of the adidas brand promise, vision and architecture, realized through the optimum balance of sustainable business growth while maintaining adidas brand standards
• Develop, manage, coordinate and execute marketing plans, projects and activations to meet company objectives.
• Lead a team of Regional Marketing functions (dedicated and shared) to develop, implement and measure regionally-relevant executions while maintaining effective global alignment for maximum impact and efficiency.
• Create, maintain and evolve a departmental calendar that matches business objectives with the activities and output of the department.
• Collaborate with adidas Licensing contacts to ensure adherence with corporate brand standards and guidelines; manage approval process during development of all communication and creative assets.
• Coordinate with cross-functional leaders throughout the Nixon organization to maintain consistent timelines aligned to brand goals and business objectives.
• Synchronize with Nixon Marketing team to gain efficiency and share best practices, while avoiding overlap or crossed signals in our demand creation efforts.
• Develop benchmark criteria to measure the efficacy of marketing programs.
• Own the North American marketing program: Achieve and elevate targeted results and ensure timely and effective execution of marketing tactics and programs nationally.
• Develop and proactively manage the annual marketing budget; inclusive of staffing, production, media, external resources and other expenditures to comply with organizational financial objectives.
• Provide clear department direction, giving timely and helpful guidance to improve creative output and foster team-oriented attitude while producing work efficiently and on plan.
ADDITIONAL DUTIES //
• Travel in market domestically and globally as required (20%)
• Identify, negotiate and secure agency support as required
• Evaluate ROI of marketing programs and initiatives, using quantitative data to measure success/failure and guide future strategies
• Orchestrate development and distribution of progressive and impactful Go-To-Market launch strategies
• Conduct market analysis to identify challenges and opportunities for growth
• Manage employees within the department, responsible for hiring and performance management