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Brand Manager Job in Los Angeles, CA
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Los Angeles, CA
Full-time | Management - Brand, Management - Product, Marketing
About the job
AVID is seeking a passionate and innovative Brand Manager to lead AVID’s rapidly expanding outdoor sports apparel
business. This is a full-time, in-house position at AVID’s West Coast headquarters. The Brand Manager is a dynamic leader
responsible for AVID’s day-to-day operations who can lead teams, deliver results, and strategically execute AVID’s vision.
Core responsibilities include: Key Account management, Sales team oversight/support, market strategy & competitor
analysis, line planning & development, and production coordination. The Brand Manager will utilize Company resources to
ensure operational efficiencies across departments by providing expertise and solutions for challenges that may arise.
Key Responsibilities
- Day-to-day management and oversight of AVID’s operations and product offering
- Work closely with internal departments and external resources to execute AVID’s brand strategy
- Manage Key Accounts and oversee Sales teams (both in-house and independent reps)
- Collaborate with Sales to develop programs and initiatives to deliver targeted sales and profit goals
- Manage comprehensive seasonal calendars to ensure on-time delivery and quality go-to-market execution
- Coordinate with Design team on seasonal calendars, lineplan merchandising, and key milestones
- Work with Creative, Product, and Graphic Design teams to translate design briefs into technical specs/documentation
- Manage product lifecycle status (full price, markdown, clearance) via communication Sales and Design teams
- Identify key selling points (both features and benefits) to ensure consistent communication across all channels/products
- Monitor timely Vendor communications throughout the product development lifecycle
- Lead cost negotiations to ensure margin targets are met while delivering product objectives
- Collaborate with Marketing team on implementing key initiatives (Advertising, PR & content creation)
- Execute seasonal forecasting and provide direction to Supply Chain for inventory management and PO placement
- Ensure timely customer deliveries and service levels exceed expectations
- Assist with the management and execution of company related events (tradeshows, sales meetings, etc.)
- Report monthly on key business metrics and sales performance
- Serve as AVID’s principle point of contact for internal and external stakeholders
- Conduct competitive analysis and communicate key findings to the organization
- Regularly assess AVID’s market position and make necessary recommendations/adjustments
- Oversee direct-to-consumer ecommerce initiatives
NOTE: This job description is not an exhaustive list of all duties, responsibilities, and/or qualifications associated with this role.
About Avid Sportswear:
AVID Sportswear is a sporting lifestyle brand that transcends the traditional boundaries of sporting apparel. Equally at home on the water or in the field, we design and develop premium sportswear that celebrates the lifestyles and pursuits of sportsmen and women across the globe. Our products focus equally on design, style, quality and performance to deliver a superior product to you. The spirit of all we do is embraced in two simple concepts: our passion for outdoor sports and our best wishes for you.
We started by serving the sportfishing community and we'll always celebrate the sportfishing lifestyle but it goes beyond just fishing. "AVID" describes our passion for the outdoors. We are AVID sportsmen and women who love to share our passion with others. The hook within our logo is our modern interpretation of the ancient maori hook which represents strength and safe passage over water. Our hook respects the past while acknowledging the presence of today.
business. This is a full-time, in-house position at AVID’s West Coast headquarters. The Brand Manager is a dynamic leader
responsible for AVID’s day-to-day operations who can lead teams, deliver results, and strategically execute AVID’s vision.
Core responsibilities include: Key Account management, Sales team oversight/support, market strategy & competitor
analysis, line planning & development, and production coordination. The Brand Manager will utilize Company resources to
ensure operational efficiencies across departments by providing expertise and solutions for challenges that may arise.
Key Responsibilities
- Day-to-day management and oversight of AVID’s operations and product offering
- Work closely with internal departments and external resources to execute AVID’s brand strategy
- Manage Key Accounts and oversee Sales teams (both in-house and independent reps)
- Collaborate with Sales to develop programs and initiatives to deliver targeted sales and profit goals
- Manage comprehensive seasonal calendars to ensure on-time delivery and quality go-to-market execution
- Coordinate with Design team on seasonal calendars, lineplan merchandising, and key milestones
- Work with Creative, Product, and Graphic Design teams to translate design briefs into technical specs/documentation
- Manage product lifecycle status (full price, markdown, clearance) via communication Sales and Design teams
- Identify key selling points (both features and benefits) to ensure consistent communication across all channels/products
- Monitor timely Vendor communications throughout the product development lifecycle
- Lead cost negotiations to ensure margin targets are met while delivering product objectives
- Collaborate with Marketing team on implementing key initiatives (Advertising, PR & content creation)
- Execute seasonal forecasting and provide direction to Supply Chain for inventory management and PO placement
- Ensure timely customer deliveries and service levels exceed expectations
- Assist with the management and execution of company related events (tradeshows, sales meetings, etc.)
- Report monthly on key business metrics and sales performance
- Serve as AVID’s principle point of contact for internal and external stakeholders
- Conduct competitive analysis and communicate key findings to the organization
- Regularly assess AVID’s market position and make necessary recommendations/adjustments
- Oversee direct-to-consumer ecommerce initiatives
NOTE: This job description is not an exhaustive list of all duties, responsibilities, and/or qualifications associated with this role.
About Avid Sportswear:
AVID Sportswear is a sporting lifestyle brand that transcends the traditional boundaries of sporting apparel. Equally at home on the water or in the field, we design and develop premium sportswear that celebrates the lifestyles and pursuits of sportsmen and women across the globe. Our products focus equally on design, style, quality and performance to deliver a superior product to you. The spirit of all we do is embraced in two simple concepts: our passion for outdoor sports and our best wishes for you.
We started by serving the sportfishing community and we'll always celebrate the sportfishing lifestyle but it goes beyond just fishing. "AVID" describes our passion for the outdoors. We are AVID sportsmen and women who love to share our passion with others. The hook within our logo is our modern interpretation of the ancient maori hook which represents strength and safe passage over water. Our hook respects the past while acknowledging the presence of today.