Incipio Technologies, Inc.
Date Posted: 4/20/2017

Vice President of Marketing

  • Company: Incipio Technologies, Inc.
  • Country:United States
  • State:California
  • Location: Irvine
  • Required Exp: 7 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

Incipio, LLC, one of the OC’s fastest growing and most dynamic companies is looking for an experienced VP of Marketing to direct and oversee our Marketing department. The VP of Marketing will be responsible for overseeing the planning, development and execution of the organization’s marketing and advertising initiatives. This role will report directly to the CEO. One core responsibility will be to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations. This role will include sales communication and training, new business development, product development, distribution channel management and customer service assurance. The VP of Marketing ensures the organization’s message is distributed across channels and to targeted audiences in order to meet sales objectives by seeking out new ways to deliver messaging such as mobile platforms, video and social media.

Duties and Responsibilities:
• Develop annual Marketing and service plan in support of organizational strategy and objectives
• Direct implementation and execution of marketing and service policies and practices
• Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with VP of Product and VP of Sales
• Provide leadership in the development of joint ventures, affiliations and partnership arrangements
• Provide leadership and support for the design, development and implementation of products and service lines
• Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives
• Build, develop and manage marketing and customer service team capable of carrying out needed marketing and service strategies
• Manage marketing services department, including development and distribution of all marketing collateral
• Set current and long-term goals for the team
• Design and review the departmental budget
• Conduct market analysis to identify challenges and opportunities for growth
• Manage employees within the department, responsible for hiring and performance management
• Additional duties as assigned

Job Requirements



Capabilities:
• Strategic Thinking
• Project Management
• Financial Management
• Customer/Client Focus
• Organization Skills
• Problem Solving/Analysis
• Technical Capacity
• Learning Orientation
• Presentation skills
• Teamwork Orientation
• Supervisory Responsibility

Qualifications:
• 5- 7 Years’ experience
• Knowledge of SEO, web analytics and Google AdWords
• Proven experience as a VP of Marketing
• Strong leadership skills
• Excellent communication skills
• Strong analytical and project management skills
• Strategic mindset with the ability to make difficult decisions

Education:
• Bachelor’s degree in Marketing, Communications or relevant field
• Master’s degree preferred

Perks

People

Kallie Reyling

Graphic Designer - Licensing
Incipio Technologies, Inc.

Maegen Caraccioli

Licensing Specialist - Fashion Brands
Incipio Technologies, Inc.
Date Posted: 4/20/2017

Vice President of Marketing

  • Company: Incipio Technologies, Inc.
  • Country:United States
  • State:California
  • Location:Irvine
  • Required Exp:7 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

Incipio, LLC, one of the OC’s fastest growing and most dynamic companies is looking for an experienced VP of Marketing to direct and oversee our Marketing department. The VP of Marketing will be responsible for overseeing the planning, development and execution of the organization’s marketing and advertising initiatives. This role will report directly to the CEO. One core responsibility will be to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations. This role will include sales communication and training, new business development, product development, distribution channel management and customer service assurance. The VP of Marketing ensures the organization’s message is distributed across channels and to targeted audiences in order to meet sales objectives by seeking out new ways to deliver messaging such as mobile platforms, video and social media.

Duties and Responsibilities:
• Develop annual Marketing and service plan in support of organizational strategy and objectives
• Direct implementation and execution of marketing and service policies and practices
• Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with VP of Product and VP of Sales
• Provide leadership in the development of joint ventures, affiliations and partnership arrangements
• Provide leadership and support for the design, development and implementation of products and service lines
• Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives
• Build, develop and manage marketing and customer service team capable of carrying out needed marketing and service strategies
• Manage marketing services department, including development and distribution of all marketing collateral
• Set current and long-term goals for the team
• Design and review the departmental budget
• Conduct market analysis to identify challenges and opportunities for growth
• Manage employees within the department, responsible for hiring and performance management
• Additional duties as assigned

Job Requirements



Capabilities:
• Strategic Thinking
• Project Management
• Financial Management
• Customer/Client Focus
• Organization Skills
• Problem Solving/Analysis
• Technical Capacity
• Learning Orientation
• Presentation skills
• Teamwork Orientation
• Supervisory Responsibility

Qualifications:
• 5- 7 Years’ experience
• Knowledge of SEO, web analytics and Google AdWords
• Proven experience as a VP of Marketing
• Strong leadership skills
• Excellent communication skills
• Strong analytical and project management skills
• Strategic mindset with the ability to make difficult decisions

Education:
• Bachelor’s degree in Marketing, Communications or relevant field
• Master’s degree preferred

Perks

Date Posted: 4/20/2017

Vice President of Marketing

  • Company: Incipio Technologies, Inc.
  • Country:United States
  • State:California
  • Location:Irvine
  • Required Exp:7 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available