Monster Energy Company:
Shopper Marketing Manager - Large Store Emerging Channels (Remote) Job in Corona, CA
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Corona, CA
Full-time | Marketing
About the job
Position summary
The Shopper Marketing Manager – Large Store Emerging Channels (SMM) purpose is to provide best-in-class marketing support to assigned Monster Energy’s large store and emerging channels retailers and serve as the marketing resource to the retail sales team with a high-level understanding of unique customer and shopper needs to advance activation that fosters stronger customer relationships and results.
Working closely with sales, cross-functional marketing teams, revenue growth management and the category management/shopper insights departments, the SMM will develop insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy in the Monster Energy portfolio.
The ideal candidate will have both a marketing and sales mindset.
Essential job functions:
Channel/Retailer Marketing Strategy
Serves as the marketing expert across assigned account base, with the ability to leverage retailer and brand strategies to: develop, create, sell-in and execute thoughtful marketing programs that align with the Monster Energy brand and drive growth
Provides channel and retailer specific programming that creates shopper purchase conversion
Uses category, shopper, and retailer specific data to develop insights to identify opportunities and industry trends to generate retailer specific strategic annual marketing plans and budgets
Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes
Designs creative and impactful messaging relevant to large format and emerging channels retail landscape
Align with sales, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and ROI
Analyzes performance to deliver actionable conclusions and optimize future programs
Report out post-promotional performance to internal and external leadership with respect to KPIs and ROI
Ensure programs and contracted assets are leveraged to their fullest potential. Programs include but are not limited to: new product launches, exclusive items, product re-launches, price promotions, custom consumer promotions, pass through sponsorships and retailer-specific tradeshows.
Translates national brand strategies, marketing plans and insights into actionable customer marketing plans & sales strategies for the small store channel
Tailors national programs to key accounts through tactics including loyalty, digital offers, shopper media, etc.
Create communication and execution paths that are set to win across digital and in-store environments.
Work with graphics to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launch
Collaborate with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with key retailers: Curbside Pickup platforms, Scan & Go, “Click & Collect” programs, and 3P Delivery
Participate in regular Shopper Marketing and sales team conference calls and meetings.
Prepare and present planned activity, concepts, and business updates as well as share results from program execution to cross-functional departments
Excellent communication skills required to carry out program education, calls to action and keeping all key stakeholders updated on programming KPIs
Maintains strong working relationships with internal and external stakeholders to influence decision making
Other duties as assigned
Position requirements:
The ideal candidate will have 5+ years of combined experience in the areas of Customer/Shopper Marketing, Key Account Sales, Field Marketing and Brand Management in the beverage/packaged goods industry.
Preferred 2-years agency experience with a demonstrated success.
Working knowledge of digital and social media marketing tactics
Previous experience with eComm, curbside pickup and home delivery platforms a plus
Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners.
Previous Drug, Value, Natural Channel/Customer experience/relationships a plus.
Effective communication skills- written and oral
Must have a strong sense of urgency.
Must be detail oriented.
Strong ability to build solid relationships both internally and externally
Must be decisive and enforce brand standards.
Ability to travel 25% of the time.
Candidate should possess a bachelor’s degree in business or marketing.
Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams)
Commitment to company values.
The Shopper Marketing Manager – Large Store Emerging Channels (SMM) purpose is to provide best-in-class marketing support to assigned Monster Energy’s large store and emerging channels retailers and serve as the marketing resource to the retail sales team with a high-level understanding of unique customer and shopper needs to advance activation that fosters stronger customer relationships and results.
Working closely with sales, cross-functional marketing teams, revenue growth management and the category management/shopper insights departments, the SMM will develop insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy in the Monster Energy portfolio.
The ideal candidate will have both a marketing and sales mindset.
Essential job functions:
Channel/Retailer Marketing Strategy
Serves as the marketing expert across assigned account base, with the ability to leverage retailer and brand strategies to: develop, create, sell-in and execute thoughtful marketing programs that align with the Monster Energy brand and drive growth
Provides channel and retailer specific programming that creates shopper purchase conversion
Uses category, shopper, and retailer specific data to develop insights to identify opportunities and industry trends to generate retailer specific strategic annual marketing plans and budgets
Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes
Designs creative and impactful messaging relevant to large format and emerging channels retail landscape
Align with sales, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and ROI
Analyzes performance to deliver actionable conclusions and optimize future programs
Report out post-promotional performance to internal and external leadership with respect to KPIs and ROI
Ensure programs and contracted assets are leveraged to their fullest potential. Programs include but are not limited to: new product launches, exclusive items, product re-launches, price promotions, custom consumer promotions, pass through sponsorships and retailer-specific tradeshows.
Translates national brand strategies, marketing plans and insights into actionable customer marketing plans & sales strategies for the small store channel
Tailors national programs to key accounts through tactics including loyalty, digital offers, shopper media, etc.
Create communication and execution paths that are set to win across digital and in-store environments.
Work with graphics to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launch
Collaborate with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with key retailers: Curbside Pickup platforms, Scan & Go, “Click & Collect” programs, and 3P Delivery
Participate in regular Shopper Marketing and sales team conference calls and meetings.
Prepare and present planned activity, concepts, and business updates as well as share results from program execution to cross-functional departments
Excellent communication skills required to carry out program education, calls to action and keeping all key stakeholders updated on programming KPIs
Maintains strong working relationships with internal and external stakeholders to influence decision making
Other duties as assigned
Position requirements:
The ideal candidate will have 5+ years of combined experience in the areas of Customer/Shopper Marketing, Key Account Sales, Field Marketing and Brand Management in the beverage/packaged goods industry.
Preferred 2-years agency experience with a demonstrated success.
Working knowledge of digital and social media marketing tactics
Previous experience with eComm, curbside pickup and home delivery platforms a plus
Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners.
Previous Drug, Value, Natural Channel/Customer experience/relationships a plus.
Effective communication skills- written and oral
Must have a strong sense of urgency.
Must be detail oriented.
Strong ability to build solid relationships both internally and externally
Must be decisive and enforce brand standards.
Ability to travel 25% of the time.
Candidate should possess a bachelor’s degree in business or marketing.
Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams)
Commitment to company values.