Monster Energy Company
Date Posted: 4/14/2017

Mutant Brand Manager

  • Company: Monster Energy Company
  • Country:United States
  • State:California
  • Location: Corona, CA
  • Required Exp: 4 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

Based in Corona, California, Monster Beverage Corporation is a leading marketer and distributor of energy drinks and alternative beverages. The company markets and distributes Monster Energy® brand energy drinks, Monster Energy Extra Strength Nitrous Technology® brand energy drinks, Java Monster® brand non-carbonated coffee + energy drinks, X-Presso Monster® brand non carbonated espresso energy drinks, M-3™superconcentrated energy drinks, Monster Rehab™ non-carbonated rehydration energy drinks, Worx Energy® shots, and Peace Tea® iced teas, as well as Hansen’s® natural sodas, apple juice and juice blends, multi-vitamin juices, Junior Juice® beverages, Blue Sky® beverages, Hubert’s® Lemonades, Vidration® vitamin enhanced waters, and PRE® Probiotic drinks.

Position Summary:

Reporting to the Director of Marketing, the Mutant Brand Manager is the primary marketer behind the Mutant brand and a valuable part of the Monster Energy brand marketing team. This position focuses on the development and execution of the Mutant marketing plan with constant sales and category analysis & support.

Essential Job Functions:

• Ownership of the Mutant brand from analysis and development of the marketing plan through implementation.
• Product line management- work with executive management, the Brand Marketing Team, New Product Development, Interactive Marketing, Art Department, Category Management and outside design agencies to create and develop new products, associated selling materials, P-O-S, and online resources for product line extensions.
• Sales Presentations- work with Category Management and the Sales force to develop compelling selling stories. Partner with Sales to develop programs for key customers.
• Point-of-Sale management- work with the Brand Marketing Team, P-O-S Manager, Purchasing, Sales, vendors and Art Department to develop Point-of-Sale materials to support new product launches as well as the on-going P-O-S offering.
• Public Speaking- Champion the Mutant Brand with compelling presentations at National Sales Meeting, regional sales meetings and as needed throughout the year.
• Promotion & Incentive Management- Work with the Brand Team and Art Department on the creation, execution & fulfillment of sales incentives and consumer promotions.
• Sampling & Event Management- Work with the Events team and Sampling Teams to develop sampling initiatives, analyze and lead event sponsorship and oversee activation plan.
• Trade Advertising, Editorial & PR- work with internal & external agencies to develop press releases and work with trade and consumer publications on editorial coverage for new products and promotions. Also, manage the submission process for new product awards and inclusion in publication guides.
• Online Marketing Support- Ownership of all Monster Rehab digital content from the website through all social media properties and video creation.
• Athlete/Celebrity Management- Work with the Sports Marketing and Music Marketing departments as needed for athlete-specific marketing efforts such as photo shoots, ads, event appearances, etc.

To apply, please submit your cover letter and resume via the Malakye link below.

Job Requirements

• Minimum four years relevant work experience in marketing with a beverage, CPG or lifestyle marketing brand. Brand Marketing experience required.
• Must hold Brand Manager title or higher for a fitness oriented product line sold primarily in food, drug, mass and convenience channels.
• Must have been with the same firm for a minimum of 2-years with a demonstrated successful track record as a Brand Manager.
• Must have new product launch experience.
• Bachelor’s degree in Marketing or related field, MBA preferred.
• Ability to travel 10% of the time.
• Experience with lifestyle marketing, social media, sponsorship, and event marketing.
• Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media sites.

Perks

We offer a comprehensive compensation and benefits package which includes a competitive salary; company-paid medical, dental, vision, long-term disability and life insurance coverage.

Similar Jobs
Date Posted: 4/14/2017

Mutant Brand Manager

  • Company: Monster Energy Company
  • Country:United States
  • State:California
  • Location:Corona, CA
  • Required Exp:4 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

Based in Corona, California, Monster Beverage Corporation is a leading marketer and distributor of energy drinks and alternative beverages. The company markets and distributes Monster Energy® brand energy drinks, Monster Energy Extra Strength Nitrous Technology® brand energy drinks, Java Monster® brand non-carbonated coffee + energy drinks, X-Presso Monster® brand non carbonated espresso energy drinks, M-3™superconcentrated energy drinks, Monster Rehab™ non-carbonated rehydration energy drinks, Worx Energy® shots, and Peace Tea® iced teas, as well as Hansen’s® natural sodas, apple juice and juice blends, multi-vitamin juices, Junior Juice® beverages, Blue Sky® beverages, Hubert’s® Lemonades, Vidration® vitamin enhanced waters, and PRE® Probiotic drinks.

Position Summary:

Reporting to the Director of Marketing, the Mutant Brand Manager is the primary marketer behind the Mutant brand and a valuable part of the Monster Energy brand marketing team. This position focuses on the development and execution of the Mutant marketing plan with constant sales and category analysis & support.

Essential Job Functions:

• Ownership of the Mutant brand from analysis and development of the marketing plan through implementation.
• Product line management- work with executive management, the Brand Marketing Team, New Product Development, Interactive Marketing, Art Department, Category Management and outside design agencies to create and develop new products, associated selling materials, P-O-S, and online resources for product line extensions.
• Sales Presentations- work with Category Management and the Sales force to develop compelling selling stories. Partner with Sales to develop programs for key customers.
• Point-of-Sale management- work with the Brand Marketing Team, P-O-S Manager, Purchasing, Sales, vendors and Art Department to develop Point-of-Sale materials to support new product launches as well as the on-going P-O-S offering.
• Public Speaking- Champion the Mutant Brand with compelling presentations at National Sales Meeting, regional sales meetings and as needed throughout the year.
• Promotion & Incentive Management- Work with the Brand Team and Art Department on the creation, execution & fulfillment of sales incentives and consumer promotions.
• Sampling & Event Management- Work with the Events team and Sampling Teams to develop sampling initiatives, analyze and lead event sponsorship and oversee activation plan.
• Trade Advertising, Editorial & PR- work with internal & external agencies to develop press releases and work with trade and consumer publications on editorial coverage for new products and promotions. Also, manage the submission process for new product awards and inclusion in publication guides.
• Online Marketing Support- Ownership of all Monster Rehab digital content from the website through all social media properties and video creation.
• Athlete/Celebrity Management- Work with the Sports Marketing and Music Marketing departments as needed for athlete-specific marketing efforts such as photo shoots, ads, event appearances, etc.

To apply, please submit your cover letter and resume via the Malakye link below.

Job Requirements

• Minimum four years relevant work experience in marketing with a beverage, CPG or lifestyle marketing brand. Brand Marketing experience required.
• Must hold Brand Manager title or higher for a fitness oriented product line sold primarily in food, drug, mass and convenience channels.
• Must have been with the same firm for a minimum of 2-years with a demonstrated successful track record as a Brand Manager.
• Must have new product launch experience.
• Bachelor’s degree in Marketing or related field, MBA preferred.
• Ability to travel 10% of the time.
• Experience with lifestyle marketing, social media, sponsorship, and event marketing.
• Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media sites.

Perks

We offer a comprehensive compensation and benefits package which includes a competitive salary; company-paid medical, dental, vision, long-term disability and life insurance coverage.

Date Posted: 4/14/2017

Mutant Brand Manager

  • Company: Monster Energy Company
  • Country:United States
  • State:California
  • Location:Corona, CA
  • Required Exp:4 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available