LIRA Clothing
Date Posted: 5/16/2017

Marketing Coordinator

  • Company: LIRA Clothing
  • Country:United States
  • State:California
  • Location: Anaheim
  • Required Exp: 0 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

The Marketing Coordinator will work closely with the Marketing Director and the global brand team on strategic execution of online and offline marketing campaigns for LIRA Clothing. This position offers a wide range of duties and will help manage product data, oversee content creation for social platforms, event activations and logistics, all with an eye toward driving brand growth across multiple retail channels. A wide degree of creativity and latitude is expected of the ideal candidate.

You will interact across company departments, including Executive Management, Graphic Design, Sales and Customer Service, to execute and measure marketing tactics, effectively communicate our brand vision, and grow our audience. You should be equally at home drafting email copy or a social media post as you are using a spreadsheet to analyze the results of a campaign. You love data and think an effort that isn’t measured is wasted. You must excel in a non-corporate and entrepreneurial environment and are excited by the challenges that come along with building a brand.

RESPONSIBILITIES //

CALENDAR

• Build a detailed marketing calendar between Men’s, Women’s and Swim Campaign
Manage the calendar daily

INBOUND MARKETING

• Content Creation and Distribution
• Engage with our visitors and transform into promoters of the brand
• Merge content creation, publishing and using analytical tools to maximize a loyal following.

E-MAIL CAMPAIGNS

• Schedule all e-mail campaigns.
• Concept campaigns based on strategic dates and initiatives.
• Direct creative team to build necessary assets
• Deploy campaigns
• Use analytical tools to determine effectiveness and build on successes.

INSTAGRAM

• Concept and post all Instagram imagery and campaigns to build followers. Work with design leads on creative direction
• Communicate with followers
• Develop regular posting schedule
• Provide creative input
• Use analytical tools to maximize following and engagement

FACEBOOK

• Manage LIRA Facebook (making sure it is current with marketing calendar) – Work with digital agency on calendar and content creation and direction

WEBSITE

• Plan and execute the seasonal web launches with design leads
• Provide content concepts to design leads
• Complete annual or biannual site updates with design leads
• Develop initiatives to increase traffic and sales
• Lead initiatives for holidays, events, and any other special seasonal windows

CUSTOMERS/RETAIL

• Contribute concepts and work with design leads on marketing initiatives
• Find opportunities for windows and build outs as well as other marketing opportunities with reps and shops
• Establish and maintain relationships with accounts and customers
• Provide seasonal drop assets to customers (social media, shop catalogs, web etc.)

EVENTS

• Oversee coordination, attendance, and budget, Obtain final approval on (ex. tradeshows and sales meetings)
• Find or create contests, events, and other opportunities for the brands to sponsor or attend
• Provide a checklist, budget, and plan of attack prior to starting any event/project

PRODUCT PLACEMENT

• Find or create editorial opportunities.
• Establish and maintain relationships with editorial avenues and ambassadors.
• Facilitate all promotional orders

BUDGET

• For each project, create and execute a detailed budget
• Keep team updated on budget execution
• Gather information, negotiate, and confirm all LIRA Clothing advertising contracts


Job Requirements


Qualifications & Skills Required:

• Strong attention to detail, organization and time management skills
• Ability to prioritize multiple tasks in a fast-paced environment
• Strong familiarity and understanding of the LIRA Brand with Men’s, Women’s, Swimwear surf fashion
• Analytical with a demonstrated ability to manage projects from concept to completion
• At least 2 years of previous marketing experience
• Proficiency in Adobe Photoshop and Illustrator, Premier a plus

Perks

People

Brian Barlow

Director of Sales & Marketing
LIRA CLOTHING

Natashia Tomek

Head Designer / Product Developer
Lira Clothing

Adam McDermott

Sr. Graphic Designer
Lira Clothing

Rob Ciliento

Sales Representative
Lira Clothing
Date Posted: 5/16/2017

Marketing Coordinator

  • Company: LIRA Clothing
  • Country:United States
  • State:California
  • Location:Anaheim
  • Required Exp:0 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

The Marketing Coordinator will work closely with the Marketing Director and the global brand team on strategic execution of online and offline marketing campaigns for LIRA Clothing. This position offers a wide range of duties and will help manage product data, oversee content creation for social platforms, event activations and logistics, all with an eye toward driving brand growth across multiple retail channels. A wide degree of creativity and latitude is expected of the ideal candidate.

You will interact across company departments, including Executive Management, Graphic Design, Sales and Customer Service, to execute and measure marketing tactics, effectively communicate our brand vision, and grow our audience. You should be equally at home drafting email copy or a social media post as you are using a spreadsheet to analyze the results of a campaign. You love data and think an effort that isn’t measured is wasted. You must excel in a non-corporate and entrepreneurial environment and are excited by the challenges that come along with building a brand.

RESPONSIBILITIES //

CALENDAR

• Build a detailed marketing calendar between Men’s, Women’s and Swim Campaign
Manage the calendar daily

INBOUND MARKETING

• Content Creation and Distribution
• Engage with our visitors and transform into promoters of the brand
• Merge content creation, publishing and using analytical tools to maximize a loyal following.

E-MAIL CAMPAIGNS

• Schedule all e-mail campaigns.
• Concept campaigns based on strategic dates and initiatives.
• Direct creative team to build necessary assets
• Deploy campaigns
• Use analytical tools to determine effectiveness and build on successes.

INSTAGRAM

• Concept and post all Instagram imagery and campaigns to build followers. Work with design leads on creative direction
• Communicate with followers
• Develop regular posting schedule
• Provide creative input
• Use analytical tools to maximize following and engagement

FACEBOOK

• Manage LIRA Facebook (making sure it is current with marketing calendar) – Work with digital agency on calendar and content creation and direction

WEBSITE

• Plan and execute the seasonal web launches with design leads
• Provide content concepts to design leads
• Complete annual or biannual site updates with design leads
• Develop initiatives to increase traffic and sales
• Lead initiatives for holidays, events, and any other special seasonal windows

CUSTOMERS/RETAIL

• Contribute concepts and work with design leads on marketing initiatives
• Find opportunities for windows and build outs as well as other marketing opportunities with reps and shops
• Establish and maintain relationships with accounts and customers
• Provide seasonal drop assets to customers (social media, shop catalogs, web etc.)

EVENTS

• Oversee coordination, attendance, and budget, Obtain final approval on (ex. tradeshows and sales meetings)
• Find or create contests, events, and other opportunities for the brands to sponsor or attend
• Provide a checklist, budget, and plan of attack prior to starting any event/project

PRODUCT PLACEMENT

• Find or create editorial opportunities.
• Establish and maintain relationships with editorial avenues and ambassadors.
• Facilitate all promotional orders

BUDGET

• For each project, create and execute a detailed budget
• Keep team updated on budget execution
• Gather information, negotiate, and confirm all LIRA Clothing advertising contracts


Job Requirements


Qualifications & Skills Required:

• Strong attention to detail, organization and time management skills
• Ability to prioritize multiple tasks in a fast-paced environment
• Strong familiarity and understanding of the LIRA Brand with Men’s, Women’s, Swimwear surf fashion
• Analytical with a demonstrated ability to manage projects from concept to completion
• At least 2 years of previous marketing experience
• Proficiency in Adobe Photoshop and Illustrator, Premier a plus

Perks

Date Posted: 5/16/2017

Marketing Coordinator

  • Company: LIRA Clothing
  • Country:United States
  • State:California
  • Location:Anaheim
  • Required Exp:0 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available