Nike Direct Digital Commerce Greater China
MGR, GC - NIKE.COM/APP BUSINESS
Nike Direct Digital Commerce is a strategic focus and the growth engine for Nike, Inc. As a member of NDDC, you will lead high impact, high visibility initiatives to grow Nike owned platforms including Nike.com and Nike App. As part of that work, you will be on the front seat driving one of Nike’s fastest growing business; you’ll also be the trailblazer in defining the future success of Nike.
• -Business Result & User Growth: Own the revenue and user growth target. Lead and implement strategies to drive acquisition, retention, and conversion with consumer obsession and innovation.
• -Cross-Functional Team Activation: Build relationships and partnerships across Site Merchandising, Channel Marketing, Performance Marketing, Membership, Merchandising, Digital Product, Digital Ops, Consumer Service, Business Analytics, Business Planning, Finance to effectively and efficiently deliver high impact priorities;
• -Growth Model: Oversee development, maintenance and socialization of the User Growth Model; build business levers against each KPI from the growth model, launch initiatives, define operational models, set right priorities to achieve busines and user growth target
• -Commercial & User Growth Hacking: Lead new out-of-the-box experiments to pilot and scale campaigns that drive user growth and direct revenue impact.
• -Read & React: Lead weekly business read-out from on-site performance / user/ product lens and run live ops against the business target. Proactively monitor analytics to improve all metrics at the funnel and reiterate quickly
• -Data-Driven Decisions: Identify gaps, develop hypotheses, and execute in-depth analyses with the support from Business Analytics team to translate data into actionable insights and make fast decisions.
• -Local Digital Experience: Optimize digital product experience by partnering with product team in delivering the best-in-class digital app that Chinese consumers love