Manager of TMall Consumer Innovation & PMO, NDDC (Nike Direct Digital Commerce)

Nike, Inc.

Shanghai, Shanghai, China Mainland

0 year(s)

Job Description

· In collaboration with the line manager, support to establish short-term and long -range goals in innovation programs to achieve platform vision and mission for Nike Tmall

· Work with line manager and key counterparts to develop and deliver and execute successful program ideation, planning, team mobilization, resource allocation, end-to-end implementation and iterations

· Drive personalization initiatives for implementation, covering all Tmall stores with expanding to multiple touchpoints to drive conversion & enhancing retail fundamental capabilities; Daily manage the personalization both for normal days and key moments

· Be responsible for databank and strategy center tagging optimization and collaborate with Tmall to execute timely to benefit the overall business goal

· Manage consumer trend reviews by defined cadence (weekly/monthly/quarterly/618, D11) to inform the growth opportunities and key consumer shifting behavior to better inform the business decisions and future actions

· Collaborate closely with Tmall on consumer related projects, including category captain, TMIC to explore new growth opportunities

· Be responsible for the daily operation and key moments management of O2O, GWP projects

· Bring innovative and entrepreneurship to the team and continue to explore new opportunities within Tmall and Ali-ecosystems;