Engineering Manager, Product Copy Writing – Marketing Technology

Nike, Inc.

Bangalore, Karnataka, India

0 year(s)
Job Description

We are building solutions for the management and delivery of text, image and video at the scale of Nike’s global athlete community. We rely upon Agile principles to devise cloud-based solutions to build a best-in-class digital asset management platform. We participate in the open-source community and partner with key vendors. At our core we are a team with diverse talents and interests that strive to build world class platforms. Together we will build a world class asset management and delivery platform. This platform is a key piece to the automates and delivery of dynamic media content to the world’s athletes. It feels natural for this team to solve challenges that come our way like solving the digital asset production and management.

Goals of the Marketing Technology group at Nike:

• Automate the production of marketing images and video.
• Support Nike’s Marketing team to inspire athletes using digital media.
• Collaborate with media production teams to support their creative process.
• Measure our impact and continually improve our connection to the consumer.

The Nike Direct strategy is centered on selling directly to our consumers and building a relationship with those consumers, driven by membership. However, our consumers typically only buy from us 1.5 times per year on average. In order to build a daily habit and relationship with our consumers, Nike will be heavily dependent on leveraging non-product-centric content. The Content Engine is at the center of this strategy. Our capabilities support storytelling, content delivery and globalization across Core Commerce, Activity, SNKRS, WeChat, Communications, Nike Partners, and Retail.

Product Copywriting facilitates the generation and localization of all product copy on product detail pages across our owned and operated platforms (Direct and Nike Partners) as well as copy for in-store singate and wholesale tech sheets. The data that is generated and provided includes the product name and description. The key stakeholder that uses the platform are product copywriters. The data is ultimately fed to product data services where it is provided to the front-end experiences. Product copy localization currently supports 35 languages across 150 countries.

As we look towards the future there is a large opportunity for the Content Engine team. These capabilities can and should move from mere utilities that perform required tasks into proactive competitive advantages to help fuel the next phase of Nike Direct growth. We see the opportunities in a few key themes:
• Place an emphasis on streamlining the content creation process, minimizing the impact on operations as content volume scales.
• In the long term, we have a vision of algorithm-based publishing
• Getting to ML based copy creation and sentiment analysis in the future
• We will partner closely with other teams to ensure that as new meta data is added to content it also flows to our localization platform. This will allow us to prioritize content (e.g., highly visible brand campaigns), group content so it is translated in a batch for consistency and efficiency and also give different tiers of content different treatment - machine translation vs human, etc.

We are looking for experienced Engineering Manager to join our team in Bengaluru, India.

The engineering manager supports a squad of world class engineers, manages delivery priorities and ensures high quality and well architected solutions are delivered on time and within budget

• Provide engineering leadership and best practices to continuously deliver working software.
• Collaborating with product team members at Nike to design, develop, and deploy a highly scalable digital asset management system and services.
• Collaborate with upstream and downstream technical teams to develop integrations to provide a seamless flow of our marketing assets from planning to delivery.
• Participating in the construction of new features and identifying areas for improvement proactively.
• The squad you lead will work on innovating, architecting, designing, and implementing highly available, scalable systems, focusing on highly visible marketing initiatives.


This role is part of the Nike’s Product Copy in Content Platform within Marketing Technology.