Nike, Inc.:
COMMERCIAL ANALYTICS -- ADVANCED PRODUCT ANALYTICS MANAGER Job in Shanghai, Shanghai, China Mainland, VT

Responsibility

• Through monitoring the development trend of sports and consumer content hotspots, identify emerging product trends and provide data-driven insights to inform potential opportunities in merch product assortment and planning, going beyond sports.

• Establish a product-consumer voice monitoring system, monitor the performance of key products through the analysis of search words and content words, and identify major shifts and the reason behind them. Form a profound understanding of consumers feedbacks.

• Build product marketing modeling and other models to support Nike running better in season and future season planning

• Handle regular product insights reports including trend sensing, product launch reaction, and competition study.

• Insight into the development of the footwear and apparel market and future product trends, especially product analysis on the digital platform.