Nike, Inc.:
DIR - MARKETING MENS - GC JORDAN Job in Shanghai, Shanghai, China Mainland, VT
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Shanghai, Shanghai, China Mainland, VT
Full-time | Marketing
About the job
Core Responsibilities:
* Lead & support the strategic direction and execution for Jordan Men’s and critical sport / commercial moments.
* Support the Jordan Marketing lead to develop the annual brand plan.
* Lead & drive Men’s annual brand plan to deliver an integrated O2O consumer journey, oversee the cross-functional integration and supervise execution works.
* Act as a corporate leader and expert on the male consumer; informed by strong understanding of consumer insights, motivations & needs.
* Partnership with merchandising teams to support product positioning, and drive
* strong and long term product marketing strategies.
* Partner with the global brand team to provide a Geo POV on global brand strategies, fueled by local consumer and marketplace needs.
* Drive a Culture of Mentorship and radical feedback to both direct reports, as well as wider team to foster effective teamwork and development.
* Collaborate with insights team to drive integration, establish long-term/short-term learning agendas, and identify new spaces & opportunities.
* Support seasonal CODE gates & deliverables, to drive seasonal readiness.
* Lead & support the strategic direction and execution for Jordan Men’s and critical sport / commercial moments.
* Support the Jordan Marketing lead to develop the annual brand plan.
* Lead & drive Men’s annual brand plan to deliver an integrated O2O consumer journey, oversee the cross-functional integration and supervise execution works.
* Act as a corporate leader and expert on the male consumer; informed by strong understanding of consumer insights, motivations & needs.
* Partnership with merchandising teams to support product positioning, and drive
* strong and long term product marketing strategies.
* Partner with the global brand team to provide a Geo POV on global brand strategies, fueled by local consumer and marketplace needs.
* Drive a Culture of Mentorship and radical feedback to both direct reports, as well as wider team to foster effective teamwork and development.
* Collaborate with insights team to drive integration, establish long-term/short-term learning agendas, and identify new spaces & opportunities.
* Support seasonal CODE gates & deliverables, to drive seasonal readiness.