Nike, Inc.:
Manager, Member Benefits, High Potential Members Job in Beaverton, VT
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Beaverton, VT
Full-time | Marketing
About the job
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionNike’s Consumer Direct Offense is designed to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the NIKE Brand and products with consumers in new and more powerful ways across 12 key cities and 10 key countries. At the heart of the Consumer Direct Offense is Nike’s new NikePlus membership program that will provide member-only access to the products members love, matched to their individual preferences and buying patterns. This unique access to NIKE’s greatest innovations and hottest styles is about three key services that serve consumers on their terms: first access to the latest products, exclusive access to personalized services and experiences, and reserved product for members only. In order to supercharge this offense, we have brought together Nike’s Membership organization with Nike’s enterprise consumer data & analytics organization (Consumer Knowledge). Our mission is to create the world’s most distinctive membership program that accelerates consumer connections while driving growth and profitability for the Nike Brand. The Role We are looking for a manager to join the Global Membership team in the newly created role of Manager, Member Benefits, High Potential Members. This individual will define and optimize a portfolio of member benefits focused on serving members with the highest potential for growth. Ideal backgrounds for this role include individuals with expertise in driving and implementing membership/loyalty programs, with a focus on driving consumer growth through incentives and rewards. We are looking for candidates with a track record of working on and influencing high performing teams in fast paced and complex environments, with a desire to be at the center of a massive transformation of Nike’s digital and direct capabilities. Flexibility, drive, and communication capabilities will be critical characteristics. Key responsibilities of this role include: Defining and optimizing a portfolio of member benefits focused on serving members with high growth potential
Identifying and activating key capabilities and resources required to drive compelling, operationally sustainable and profitable member benefits
Utilizing consumer insights, testing, and data to iterate and improve the efficiency and impact of benefits
Partnering across the global and geography membership teams to optimize the overall benefit portfolio to drive business growth and brand distinction
QualificationsExperience & Skills:6-8 years relevant experience
Educational experience in Business, Marketing, Behavioral Economics, or similar
Experience implementing and managing membership/loyalty programs
Experience designing or managing high touch consumer experiences or benefits tailored to high value consumers
Experience defining consumer experiences or benefits across digital and physical touchpoints
Experience influencing the development of capabilities needed to individually serve and cater to high value consumers/members
Understanding of behavioral economics, consumer psychology, and the current and emerging landscape of membership programs
Ability to effectively communicate membership strategy, requirements, and capabilities and drive progress with stakeholders across the matrix
Ability to consistently deliver impact and strong cross-functional partnerships
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00389885
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionNike’s Consumer Direct Offense is designed to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the NIKE Brand and products with consumers in new and more powerful ways across 12 key cities and 10 key countries. At the heart of the Consumer Direct Offense is Nike’s new NikePlus membership program that will provide member-only access to the products members love, matched to their individual preferences and buying patterns. This unique access to NIKE’s greatest innovations and hottest styles is about three key services that serve consumers on their terms: first access to the latest products, exclusive access to personalized services and experiences, and reserved product for members only. In order to supercharge this offense, we have brought together Nike’s Membership organization with Nike’s enterprise consumer data & analytics organization (Consumer Knowledge). Our mission is to create the world’s most distinctive membership program that accelerates consumer connections while driving growth and profitability for the Nike Brand. The Role We are looking for a manager to join the Global Membership team in the newly created role of Manager, Member Benefits, High Potential Members. This individual will define and optimize a portfolio of member benefits focused on serving members with the highest potential for growth. Ideal backgrounds for this role include individuals with expertise in driving and implementing membership/loyalty programs, with a focus on driving consumer growth through incentives and rewards. We are looking for candidates with a track record of working on and influencing high performing teams in fast paced and complex environments, with a desire to be at the center of a massive transformation of Nike’s digital and direct capabilities. Flexibility, drive, and communication capabilities will be critical characteristics. Key responsibilities of this role include: Defining and optimizing a portfolio of member benefits focused on serving members with high growth potential
Identifying and activating key capabilities and resources required to drive compelling, operationally sustainable and profitable member benefits
Utilizing consumer insights, testing, and data to iterate and improve the efficiency and impact of benefits
Partnering across the global and geography membership teams to optimize the overall benefit portfolio to drive business growth and brand distinction
QualificationsExperience & Skills:6-8 years relevant experience
Educational experience in Business, Marketing, Behavioral Economics, or similar
Experience implementing and managing membership/loyalty programs
Experience designing or managing high touch consumer experiences or benefits tailored to high value consumers
Experience defining consumer experiences or benefits across digital and physical touchpoints
Experience influencing the development of capabilities needed to individually serve and cater to high value consumers/members
Understanding of behavioral economics, consumer psychology, and the current and emerging landscape of membership programs
Ability to effectively communicate membership strategy, requirements, and capabilities and drive progress with stakeholders across the matrix
Ability to consistently deliver impact and strong cross-functional partnerships
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00389885