Nike, Inc.:
Director, Membership Business Growth Job in Beaverton, VT
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Beaverton, VT
Full-time | Sales - Inside
About the job
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc. knows how to sell sneakers. And apparel. And just about everything an athlete could need. The Nike Sales teams are the front line for getting these products into customer hands. Through sustained relationships with wholesale partners around the world — from a specialty store in Rome to a department store in midtown Manhattan — Nike Sales delivers the products, experiences and brand stories that define the brand. Nike’s success begins with the best sales team in the industry, one that deeply appreciates the consumer, the marketplace, and the products.
DescriptionNike’s Consumer Direct Offense is designed to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the NIKE Brandand products with consumers in new and more powerful ways across 12 key cities and 10 key countries. At the heart of the Consumer Direct Offense is Nike’s new NikePlus membership program that willprovide member-only access to the products members love, matched to their individual preferences and buying patterns. This unique access to NIKE’s greatest innovations and hottest styles is about three keyservices that serve consumers on their terms: first access to the latest products, exclusive access to personalized services and experiences, and reserved product for members only.In order to supercharge this offense, we have brought together Nike’s Member Services organization with Nike’s enterprise consumer data & analytics organization (Consumer Knowledge). Our mission is to create the world’s most distinctive membership program that accelerates consumer connections whiledriving growth and profitability for the Nike Brand.The RoleWe are looking for a leader to join the Global Member Services leadership team in the newly created role of Director, Member Business Growth. This leader will create & manage the membership Growth plan, especially focused on establishing a member services P&L, KPI’s & targets to achieve the long-termmember business plan for Nike. Ideal backgrounds for this role include leaders with expertise in operating digital business, with a focus on driving consumer growth and monetization. Candidates should have experience building consumer-centric growth business models and both business andfinancial measurement. We are looking for candidates with a track record of building and leading high performing teams in fast paced and complex environments, with a desire to be at the center of a massive transformation of Nike’s digital and direct capabilities. Flexibility, drive, and communication capabilities will be critical characteristics.Key responsibilities of this role include:Developing economic analysis frameworks to support decisions related to member segments & benefit performance
Developing the key performance indicators, measurement approach, goals, and overall business model for the membership program globally
Identifying and prioritizing opportunities to drive consumer-focused business growth through business analytics
Establishing the global processes for tracking & assessing progress against goals, risks, and areas of opportunity
Partnering with Nike’s finance teams around the world to link activities within the membership program to Nike’s P&L
Success for this role requires the establishment of a best-in-class membership program, driven by a strong understanding of both consumer connectivity and profitable growth. But beyond the core responsibilities, this role must also be a key contributor to the evolution of Nike’s business model and the acceleration of the Consumer Direct Offense.
Qualifications8-12 years relevant experience
Educational experience in Economics, Finance, and/or Business Strategy
Background influencing teams to drive business growth from loyalty/membership programs or digital commerce and technology at major global companies
Experience applying behavioral economics in subscription or member-centric business models
Experience developing economic models and decision frameworks
Experience translating economic opportunities into compelling stories, influencing the work of cross-functional partners
Experience with digital commerce & content platforms is a plus
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00376527
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc. knows how to sell sneakers. And apparel. And just about everything an athlete could need. The Nike Sales teams are the front line for getting these products into customer hands. Through sustained relationships with wholesale partners around the world — from a specialty store in Rome to a department store in midtown Manhattan — Nike Sales delivers the products, experiences and brand stories that define the brand. Nike’s success begins with the best sales team in the industry, one that deeply appreciates the consumer, the marketplace, and the products.
DescriptionNike’s Consumer Direct Offense is designed to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the NIKE Brandand products with consumers in new and more powerful ways across 12 key cities and 10 key countries. At the heart of the Consumer Direct Offense is Nike’s new NikePlus membership program that willprovide member-only access to the products members love, matched to their individual preferences and buying patterns. This unique access to NIKE’s greatest innovations and hottest styles is about three keyservices that serve consumers on their terms: first access to the latest products, exclusive access to personalized services and experiences, and reserved product for members only.In order to supercharge this offense, we have brought together Nike’s Member Services organization with Nike’s enterprise consumer data & analytics organization (Consumer Knowledge). Our mission is to create the world’s most distinctive membership program that accelerates consumer connections whiledriving growth and profitability for the Nike Brand.The RoleWe are looking for a leader to join the Global Member Services leadership team in the newly created role of Director, Member Business Growth. This leader will create & manage the membership Growth plan, especially focused on establishing a member services P&L, KPI’s & targets to achieve the long-termmember business plan for Nike. Ideal backgrounds for this role include leaders with expertise in operating digital business, with a focus on driving consumer growth and monetization. Candidates should have experience building consumer-centric growth business models and both business andfinancial measurement. We are looking for candidates with a track record of building and leading high performing teams in fast paced and complex environments, with a desire to be at the center of a massive transformation of Nike’s digital and direct capabilities. Flexibility, drive, and communication capabilities will be critical characteristics.Key responsibilities of this role include:Developing economic analysis frameworks to support decisions related to member segments & benefit performance
Developing the key performance indicators, measurement approach, goals, and overall business model for the membership program globally
Identifying and prioritizing opportunities to drive consumer-focused business growth through business analytics
Establishing the global processes for tracking & assessing progress against goals, risks, and areas of opportunity
Partnering with Nike’s finance teams around the world to link activities within the membership program to Nike’s P&L
Success for this role requires the establishment of a best-in-class membership program, driven by a strong understanding of both consumer connectivity and profitable growth. But beyond the core responsibilities, this role must also be a key contributor to the evolution of Nike’s business model and the acceleration of the Consumer Direct Offense.
Qualifications8-12 years relevant experience
Educational experience in Economics, Finance, and/or Business Strategy
Background influencing teams to drive business growth from loyalty/membership programs or digital commerce and technology at major global companies
Experience applying behavioral economics in subscription or member-centric business models
Experience developing economic models and decision frameworks
Experience translating economic opportunities into compelling stories, influencing the work of cross-functional partners
Experience with digital commerce & content platforms is a plus
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00376527