Nike, Inc.:
Nike Sportswear Brand Director, North America Job in Beaverton, VT
Premium
See who posted the job
Premium
Competitive Insights
Premium
Check your commute time
Closed
Beaverton, VT
Full-time | Marketing
About the job
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionNIKE SPORTSWEAR BRAND DIRECTOR, NORTH AMERICANIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.DESCRIPTIONAs Nike Sportswear Brand Director you are responsible for providing brand management, strategic leadership, functional excellence and direction for Nike Sportswear apparel and emerging footwear franchises within North America, with a major focus on New York and Los Angeles.Based in Beaverton, you will be in charge of the creation and implementation of strategic brand plans and the management of execution to fuel consumer demand, drive brand strength and build our connection with consumers. Impact of this leadership should drive significant bottom-line and market share results for the brand.KEY RESPONSIBILITIESBe the marketing lead for Nike Sportswear apparel and emerging footwear franchises driving the full brand offense across men’s, women’s and kids to ensure the consumer and the brand point-of-view are included in all North America marketing plans.
Partner with Sr Brand Director to drive seasonal cross-functional alignment with annual operating strategy
Lead North America Sportswear brand concept and creative development, marketing briefs, strategic tools and marketing plans to fuel the brand.
Assess concepts and strategy against consumer insights and the Sportswear category vision, to drive a robust concept map and continually create new consumer experiences that accelerate brand and business growth opportunities internally and externally.
Drive collaboration through-out the game plan process to engage cross-categorically; Nike Running, Nike Basketball and the Nike Women’s Offense and cross-functionally; Brand Design, PR & Communications, Integrated Retail Marketing.
Actively contribute to business plan alignment of product distribution and account partnerships with Merchandising, Sales, Finance and Demand and Supply Management.
Lead campaign progress measurement.
Manage the budget process for Air Max and Cortez, ensuring visibility of all relevant category and functional spend, while influencing alignment against geographical and functional priorities.
Regularly communicate and feedback to North America and territories on the progress and evolution of strategies and priorities, to ensure constant alignment.
Lead your team through people management and quarterly reviews with an active commitment to Experience Development Plans for your Brand Specialist.
Lead and work effectively within a matrix organization.
QualificationsQUALIFICATIONS8+ years of relevant work experience in the area of Brand Marketing in a related industry (footwear, style, street culture)
Demonstrated understanding of consumers and how to connect with them through a cultural lens
Demonstrated ability to understand the product, business, marketplace and competitive landscape
Ability to interact, network, build credibility for both themselves and the brand
Digital and community Marketing knowledge
Concrete experience managing complex projects and programs that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders
Ability to think strategically
Strong team-orientation
Strong verbal presentation and written communications skills
A keen eye for design with creative passion
Ability to work in a fast-paced environment where continuous innovation is critical
Willingness to roll up your sleeves and do whatever it takes to help your team win
Proficient with Microsoft Office, Excel, Word and Keynote
Bachelors degree in Marketing, Business, Communications or a closely related field preferred
No matter the location, or the role, every Nike employee shares one galvanizing mission - To bring inspiration and innovation to every athlete* in the world. NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00406670
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionNIKE SPORTSWEAR BRAND DIRECTOR, NORTH AMERICANIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.DESCRIPTIONAs Nike Sportswear Brand Director you are responsible for providing brand management, strategic leadership, functional excellence and direction for Nike Sportswear apparel and emerging footwear franchises within North America, with a major focus on New York and Los Angeles.Based in Beaverton, you will be in charge of the creation and implementation of strategic brand plans and the management of execution to fuel consumer demand, drive brand strength and build our connection with consumers. Impact of this leadership should drive significant bottom-line and market share results for the brand.KEY RESPONSIBILITIESBe the marketing lead for Nike Sportswear apparel and emerging footwear franchises driving the full brand offense across men’s, women’s and kids to ensure the consumer and the brand point-of-view are included in all North America marketing plans.
Partner with Sr Brand Director to drive seasonal cross-functional alignment with annual operating strategy
Lead North America Sportswear brand concept and creative development, marketing briefs, strategic tools and marketing plans to fuel the brand.
Assess concepts and strategy against consumer insights and the Sportswear category vision, to drive a robust concept map and continually create new consumer experiences that accelerate brand and business growth opportunities internally and externally.
Drive collaboration through-out the game plan process to engage cross-categorically; Nike Running, Nike Basketball and the Nike Women’s Offense and cross-functionally; Brand Design, PR & Communications, Integrated Retail Marketing.
Actively contribute to business plan alignment of product distribution and account partnerships with Merchandising, Sales, Finance and Demand and Supply Management.
Lead campaign progress measurement.
Manage the budget process for Air Max and Cortez, ensuring visibility of all relevant category and functional spend, while influencing alignment against geographical and functional priorities.
Regularly communicate and feedback to North America and territories on the progress and evolution of strategies and priorities, to ensure constant alignment.
Lead your team through people management and quarterly reviews with an active commitment to Experience Development Plans for your Brand Specialist.
Lead and work effectively within a matrix organization.
QualificationsQUALIFICATIONS8+ years of relevant work experience in the area of Brand Marketing in a related industry (footwear, style, street culture)
Demonstrated understanding of consumers and how to connect with them through a cultural lens
Demonstrated ability to understand the product, business, marketplace and competitive landscape
Ability to interact, network, build credibility for both themselves and the brand
Digital and community Marketing knowledge
Concrete experience managing complex projects and programs that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders
Ability to think strategically
Strong team-orientation
Strong verbal presentation and written communications skills
A keen eye for design with creative passion
Ability to work in a fast-paced environment where continuous innovation is critical
Willingness to roll up your sleeves and do whatever it takes to help your team win
Proficient with Microsoft Office, Excel, Word and Keynote
Bachelors degree in Marketing, Business, Communications or a closely related field preferred
No matter the location, or the role, every Nike employee shares one galvanizing mission - To bring inspiration and innovation to every athlete* in the world. NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00406670