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Beaverton, VT

Full-time | Marketing

About the job

Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionDo you have a passion to uncover insights that inform and inspire innovative experiences? Do you have a background in experience or service design and a solid understanding of user centered & service design principles? If so, we might have the perfect opportunity for you. Nike Direct is seeking a talented and passionate Global Experience Research Lead. This is an exceptional opportunity to join the Nike team and help our teams better understand consumers and put their needs at the center of our design process. In this role, you’ll work with customers and collaborate with our product and design teams to uncover insights that lead to outstanding customer experiences. We’re looking for someone who has experience with a variety of lab based and field research methods and a proven track record for uncovering actionable insights. This researcher will have a significant impact on our business executing innovative, influential user research that shapes the retail customer experience for Nike. The researcher will work collaboratively with retail experience leads, product managers, design directors, operations teams, other researchers and leadership across Nike to help drive the vision and execution for increasing customer engagement in our brick and mortar concepts and with our digital experiences. We’re looking for a strong and vocal user advocate with excellent communication skills. The ideal candidate will have a deep knowledge of different user research methodologies, past experience with experience research in both brick & mortar and e-commerce and the ability to introduce new approaches when appropriate.Responsibilities:•Own the research roadmap to fuel product design for all Nike Store experiences– fielding requests, identifying and collaborating on briefs and prioritizing business questions to explore through research•Partner with product and design teams to drive the user research approach, process and deliverables, applying a variety of qualitative methods to discover whitespace opportunity, explore propositions and validate solutions•Moderate and facilitate user interviews that elicit authentic behaviors and feedback •Lead synthesis of qualitative and quantitative findings and deliver compelling storytelling to inform, influence and shape product design decisions •Champion user-research best practices including methods and measurement throughout the organization•Develop a strong understanding of our customers, business objectives and company mission•Maintain consistent, clear and actionable customer advocacy to fuel a human-centered product design cultureQualificationsExperience:•Proven ability to plan, lead, execute and deliver compelling and actionable user research in a fast-paced environment, balancing both speed and rigor •Expert in uncovering consumer needs through a variety of field methods•Excellence in moderating and facilitating individual and/or group interviews •Ability to synthesize findings that translate into actionable insight •Proven experience developing deep insights and customer advocacy in product teams•Exceptional communication, facilitation and presentation skills. Gifted storyteller, adept at crafting deliverables (presentations, frameworks, video and infographics) that persuade, influence and inspire multi-disciplinary teams•Command of user experience principles, design methodologies and collaborative problem solving•Team leader who thrives as an in-demand SME•Experience conducting and executing research globally, including in non-English marketplaces•Digital agency experience is a plus•6+ years with user-centered, qualitative research methodologies in a multi-disciplinary digital/ e-commerce / retail environment•BS in HCDE, Human Factors, Cognitive Psychology, or similar NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID SRCUXRESEARCH
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