Nike, Inc.:
Membership & Marketing Science Manager Job in Portland, VT
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Portland, VT
Full-time | Marketing
About the job
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionNike does more than outfit the world's best athletes. We are a place to explore potential, obliterate boundaries, and push out the edges of what can be.We are a growing team responsible for building a holistic view of Nike’s consumers through data and analytics, and applying those insights to inform the development & growth of Nike’s digital commerce services and experiences for our consumers.We are looking for a world-class expert in understanding and activating audiences to join our team driving growth in Nike’s digital commerce businesses. As our Membership & Marketing Science Manager for Nike Direct North America Consumer Knowledge, you’ll be tasked with developing and executing the analytics to understand and optimize the way Nike builds direct connections with its consumers & communicates with its Members.The ideal candidate will have a deep knowledge of audience data and deep experience running targeted direct digital marketing campaigns to maximize both engagement and commercial objectives.Key responsibilities:• Utilize data & analytics to translate marketing and commercial growth objectives into audience segmentation & communication measurement strategies• Manage audience files and optimize direct digital marketing campaigns on a ongoing, daily basis to support growth• Develop predictive models to understand multivariate drivers of targeted communications delivery, open rate, engagement, and commercial outcomes• Partner with Nike’s digital business teams to translate consumer data into audience profiles and business opportunitiesQualificationsEducation:• Degree in a quantitative field such as statistics, econometrics, applied math,operations research, or behavioral sciences• Advanced degree a plus but not requiredExperience• At least 5 years of experience in a quantitative analytics role• At least two years of experience leading audience & marketing analytics forCRM, digital targeted communications, or loyalty programs• Experience in a role specifically geared towards driving long-term customerlifetime value or member experiences a plusRequired Skills• A strong understanding of advanced analytic techniques, particularly asthose relate to measuring consumer & business outcomes in a digitalmarketing setting• Familiarity with data sources and tools in loyalty programs, CRM, or targeteddigital marketing domains; Experience accessing & analyzing large datasetsusing distributed processing (eg Hadoop) a plus• Fluency in SQL or similar languages; competency with statistical packagessuch as R, MATLAB, SPSS, SAS, Stata, etc. preferred• An ability to bring complex audience data to life for marketing and businessstakeholders• Desire to manage a complex portfolio of work in a fast moving, dynamic team& business environment NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00359471
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionNike does more than outfit the world's best athletes. We are a place to explore potential, obliterate boundaries, and push out the edges of what can be.We are a growing team responsible for building a holistic view of Nike’s consumers through data and analytics, and applying those insights to inform the development & growth of Nike’s digital commerce services and experiences for our consumers.We are looking for a world-class expert in understanding and activating audiences to join our team driving growth in Nike’s digital commerce businesses. As our Membership & Marketing Science Manager for Nike Direct North America Consumer Knowledge, you’ll be tasked with developing and executing the analytics to understand and optimize the way Nike builds direct connections with its consumers & communicates with its Members.The ideal candidate will have a deep knowledge of audience data and deep experience running targeted direct digital marketing campaigns to maximize both engagement and commercial objectives.Key responsibilities:• Utilize data & analytics to translate marketing and commercial growth objectives into audience segmentation & communication measurement strategies• Manage audience files and optimize direct digital marketing campaigns on a ongoing, daily basis to support growth• Develop predictive models to understand multivariate drivers of targeted communications delivery, open rate, engagement, and commercial outcomes• Partner with Nike’s digital business teams to translate consumer data into audience profiles and business opportunitiesQualificationsEducation:• Degree in a quantitative field such as statistics, econometrics, applied math,operations research, or behavioral sciences• Advanced degree a plus but not requiredExperience• At least 5 years of experience in a quantitative analytics role• At least two years of experience leading audience & marketing analytics forCRM, digital targeted communications, or loyalty programs• Experience in a role specifically geared towards driving long-term customerlifetime value or member experiences a plusRequired Skills• A strong understanding of advanced analytic techniques, particularly asthose relate to measuring consumer & business outcomes in a digitalmarketing setting• Familiarity with data sources and tools in loyalty programs, CRM, or targeteddigital marketing domains; Experience accessing & analyzing large datasetsusing distributed processing (eg Hadoop) a plus• Fluency in SQL or similar languages; competency with statistical packagessuch as R, MATLAB, SPSS, SAS, Stata, etc. preferred• An ability to bring complex audience data to life for marketing and businessstakeholders• Desire to manage a complex portfolio of work in a fast moving, dynamic team& business environment NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00359471