Engagement Scientist, Content Analytics

Beaverton Oregon
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 9 days ago
Job Description
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionEngagement Scientist, Content Analytics
Global Consumer Knowledge
Nike does more than outfit the world's best athletes. We are a place to explore potential, obliterate boundaries, and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
Description:Nike’s Global Consumer Knowledge Center of Excellence is a growing team responsible for building and deepening a holistic view of Nike’s consumers through data and analytics, and applying those insights to inform the development of incredible digital experiences for our consumers. 
We are looking for a Content Analyst who has a deep passion for applying advanced analytic approaches, an eagerness to dig into the data, and a vision for turning data streams into a cohesive view of consumers.  The ideal candidate excels in a cross-functional teams and thrives in a fast-pace organization where there is an opportunity to make a positive impact. In this role, you’ll work as an extended member of Nike’s marketing team, serving as an analytics expert using consumer data to identify opportunities to optimize content.  You will have the opportunity to develop and execute the quantitative research and consumer analytics to develop a deep understanding of our consumers and engagement across Nike’s targeted communication ecosystem, as input into experimentation/modeling and business strategy.
Key responsibilities:Translating business questions into analysis scope and project plans
Shaping research and analytic plans, developing appropriate quantitative methodologies, and executing on the plan
Leading the creation of a comprehensive view of relevant consumer engagement with digital communications, incorporating a wide variety of signals, data types, and sources
Proposing measurement strategies and frameworks based on consumer journeys to translate business goals into KPIs and diagnostic metrics
Serving as an expert in analyzing and leveraging data to optimize content for our consumers
Managing vendors on fast turnaround projects and large, multi-quarter projectsQualificationsEducation: BA/BS degree required; a focus in marketing, statistics, econometrics, applied math, or a quantitative behavioral sciences field preferred
Advanced degree is a plus, but not required
Experience2+  years experience conducting quantitative analysis on digital marketing experiences
Required SkillsFluency in SQL (Hive, Impala) or similar experience in analyzing large structured and unstructured datasets
Experience using analytics to understand digital consumer behavior and identify opportunities
Experience with a statistical package is a plus (such as R, MATLAB, SPSS, SAS, Stata, etc.)
Demonstrated ability to translate business questions and strategy into practical analyses that are executed precisely, on-time, and on-budget
Ability to connect multiple sources of data (qualitative and quantitative) to tell a holistic story
Track record of being resourceful, identifying creative solutions and discovering new data sets/methodologies to answer business questions a plus
Strong communication and presentation skills
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID SRC082918ES