Nike, Inc.:
Global Brand Manager, Nike Golf Job in Beaverton, VT
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Beaverton, VT
Full-time | Marketing
About the job
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionIn this role, you will report directly to the Global Brand Director of Nike Golf and be responsible for providing brand management, strategic leadership, team collaboration, functional excellence and formulate new & disruptive ideas for the brand and category. You will be a key voice and visible brand leader for the category.You will be supporting the Global Director to drive strategy and the creation of seasonal marketing plans and the management of those plans and execution across key Geos, Territories and Moments. This will fuel consumer demand, drive brand strength and deepen & defy expectation of the Nike brand and Nike Golf brand connection with consumers. Impact of this leadership should drive brand impact and business results.You will partner with category leadership on the development of product stories and innovation, marketplace strategies and new and disruptive ideas that challenge and reposition what the Nike Golf brand can be. This is a real opportunity to think differently and make Nike Golf the most innovative and most creative brand in the industry. Nike Golf wasn’t created to be just another Golf brand, it was created to lead, to challenge perceptions and break barriers. You will be tasked with helping to lead that charge.Key Responsibilities:Leadership, Vision, Strategic Planning and Partner collaborationHelp create the creation and develop a long term strategic vision for the Nike Golf brand
Lead an integrated, x-functional brand offense focused on the consumer and pushing the brand forward that will impact overall brand strength and business growth
Responsible for setting the seasonal direction for the Global Marketing functions & Geo Marketing teams for a cohesive execution of product launches and seasonal initiatives.
Partner x-functionally with product team, merchandising, marketplace, and geo team to ensure product, consumer & athlete are at the forefront of all strategic planning and execution
Timely and effective delivery of seasonal Marketing Plans, the presentation of those plans and follow-through on execution
Effective and collaborative stakeholder management across the organization and the partners including sports marketing, influencers, and business partnerships
Budget management
Build strong relationships with both internal and external partners
Strive for digital excellence that will connect our brand to our consumer
People Management and LeadershipEngage and inspire the all teams that touch the work
Think differently each day. Bring new ideas to each project
Serve as a key member the Nike Golf brand leadership team
Build strong relationships with the respective global and geo counterparts
Provide clear communication across the entire organization
Act as an advocate for the consumer, the brand, our athletes
Be transparent : communicate well and often with your close and extended teams
Bring positive, respectful and creative energy each day
QualificationsBA/BS degree preferred
3-5+ years of work experience in brand marketing/advertising at a brand and/or agency.
Proven ability to lead across advertising and storytelling with a focus on youth culture, preferably within the footwear, apparel, sport, or fitness industry
Well-versed in new and innovative media channels, and be an expert in finding a sharp point of view, and interesting new ways to engage consumers in a big idea
Demonstrated ability to apply these skills in innovative ways that elevate brand excellence.
Experience managing content production including high-end premium production as well as down-and-dirty quick-turn content creation.
Strong understanding of digital technologies, trends and social media landscape
Knowledge and sensitivity to trends influencing content creation and delivery.
Must be able to write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development
Connections to sport and youth culture preferred.
Strong written and oral communication skills.
Ability to create and deliver presentations.
Ability to collaborate effectively across disciplines (Advertising, design, media)
Demonstrated knowledge of entire campaign process from conceptualization through production.
Ability to travel 20%.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00411429
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionIn this role, you will report directly to the Global Brand Director of Nike Golf and be responsible for providing brand management, strategic leadership, team collaboration, functional excellence and formulate new & disruptive ideas for the brand and category. You will be a key voice and visible brand leader for the category.You will be supporting the Global Director to drive strategy and the creation of seasonal marketing plans and the management of those plans and execution across key Geos, Territories and Moments. This will fuel consumer demand, drive brand strength and deepen & defy expectation of the Nike brand and Nike Golf brand connection with consumers. Impact of this leadership should drive brand impact and business results.You will partner with category leadership on the development of product stories and innovation, marketplace strategies and new and disruptive ideas that challenge and reposition what the Nike Golf brand can be. This is a real opportunity to think differently and make Nike Golf the most innovative and most creative brand in the industry. Nike Golf wasn’t created to be just another Golf brand, it was created to lead, to challenge perceptions and break barriers. You will be tasked with helping to lead that charge.Key Responsibilities:Leadership, Vision, Strategic Planning and Partner collaborationHelp create the creation and develop a long term strategic vision for the Nike Golf brand
Lead an integrated, x-functional brand offense focused on the consumer and pushing the brand forward that will impact overall brand strength and business growth
Responsible for setting the seasonal direction for the Global Marketing functions & Geo Marketing teams for a cohesive execution of product launches and seasonal initiatives.
Partner x-functionally with product team, merchandising, marketplace, and geo team to ensure product, consumer & athlete are at the forefront of all strategic planning and execution
Timely and effective delivery of seasonal Marketing Plans, the presentation of those plans and follow-through on execution
Effective and collaborative stakeholder management across the organization and the partners including sports marketing, influencers, and business partnerships
Budget management
Build strong relationships with both internal and external partners
Strive for digital excellence that will connect our brand to our consumer
People Management and LeadershipEngage and inspire the all teams that touch the work
Think differently each day. Bring new ideas to each project
Serve as a key member the Nike Golf brand leadership team
Build strong relationships with the respective global and geo counterparts
Provide clear communication across the entire organization
Act as an advocate for the consumer, the brand, our athletes
Be transparent : communicate well and often with your close and extended teams
Bring positive, respectful and creative energy each day
QualificationsBA/BS degree preferred
3-5+ years of work experience in brand marketing/advertising at a brand and/or agency.
Proven ability to lead across advertising and storytelling with a focus on youth culture, preferably within the footwear, apparel, sport, or fitness industry
Well-versed in new and innovative media channels, and be an expert in finding a sharp point of view, and interesting new ways to engage consumers in a big idea
Demonstrated ability to apply these skills in innovative ways that elevate brand excellence.
Experience managing content production including high-end premium production as well as down-and-dirty quick-turn content creation.
Strong understanding of digital technologies, trends and social media landscape
Knowledge and sensitivity to trends influencing content creation and delivery.
Must be able to write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development
Connections to sport and youth culture preferred.
Strong written and oral communication skills.
Ability to create and deliver presentations.
Ability to collaborate effectively across disciplines (Advertising, design, media)
Demonstrated knowledge of entire campaign process from conceptualization through production.
Ability to travel 20%.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00411429