Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionThe Category Brand Director for Nike Direct Marketing will be responsible for driving the strategy and execution of our storytelling and experiences delivered directly to the consumer. You will be on the forefront of identifying the shifts happening in our industry and sport and then partnering with functional experts and respective categories to shape how we define the future of our connection to the consumer. Collaboration, strategic brief development, communication, planning, and creativity will be vital pieces of the Job. Responsibilities: Manages the Seasonal Nike Direct Process, Planning, Communication, and Reviewing. This includes, crafting and driving the seasonal plan for Categories across all Nike Direct channels – works across geos and channels to drive consumer experience.
Partners with Category Seasonal Brand Leads and Functional Leads to craft vision and drive execution for content and experiences across all Nike Direct channels (digital and physical).
Responsible for crafting and driving Category Work with marketing science to gather and distill valuable data insights that help inform key decisions (product creation for members, member unlocks, product journey framework, target segments, high value target segments, etc.)
Works with category product leads and category brand leads to understand design, innovation and sport angle for every key product story to be told across digital and retail channels
Responsible for briefing all NDB category stories into X category creative team. Close partnership with brand design team to inspire, educate, brief and manage the X NDB category work
Close partnership with category lead in all geos. Listen, inform, collaborate to get best story for performance category across Geo’s per their needs
Partners with a team of digital, retail, editorial and operations functional leaders
Tests and learns how performance category consumer responds, to inform work going forward.
Expert on the category consumer, mindsets, shared behaviors, content performance KPIs, trends, and business.
Category business and brand plan expert – with category team, expert on all things category, including how Nike Direct and category business accelerate one another, and unique opportunities to serve consumer and grow business
Passionate about sport and the consumers of sport.
Minimum of 6 years of directly relevant marketing experience
Experience working with marketing insights to derive actionable insights
Experience leading and driving end-to-end planning
Ability to masterfully juggle the details and the big picture
Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to senior leadership
Outstanding leadership and coaching skills to lead functional teams and large cross-functional projects
Experience of working cross-functionally in a matrix organization
Ability to understand challenges or underlying opportunities, share ideas, and develop effective responses
Adapts quickly to move at the pace of consumer and work in a constantly evolving environment, making judgment calls and shifts as needed
retail landscape and industry best practices.
Expert at driving a collaborative team environment across all levels of an organization
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00417588
Brand Director, Nike Direct Marketing — Performance Categories
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
Posted 4 days ago