Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionWe are a growing team responsible for building a holistic view of Nike’s consumers through data and analytics and applying those insights to inform the development & growth of Nike’s digital commerce services and experiences for our consumers. We are looking for a world-class expert in using consumer data and feedback to improve Nike’s shopping experiences. You’ll be tasked with managing our Voice of the Consumer program, responsible for analyzing consumer feedback and driving improvements to the consumer experience through partnerships with our digital and in store teams.The ideal candidate will have very strong analytical skills and significant experience using consumer feedback to inform and improve consumer experiences, particularly in digital and mobile commerce.Key responsibilities:Analyze consumer feedback to uncover meaningful trends and identify friction points in the consumer experiencePartner with digital and retail teams to translate those insights into actions and business impact; drive cross functional CX initiativesPartner to define a best in class CX measurement; influence stakeholders to embed a CX mindset and drive improvements to consumer KPIsInfluence the VOC strategy and identify innovative ways to capture consumer feedback throughout the shopping journeyEducation• Degree in a consumer or digital technology oriented field such as psychology, market research, behavioral sciences preferred• Advanced degree a plus but not requiredExperience• 5+ years of experience in a role collecting & analyzing consumer data & insights• At least two years of experience in a role using consumer data & insights to shape digital experiences, digital merchandizing, or other digital business outcomes
QualificationsRequired Skills• Strong understanding of consumer psychology, consumer behavior, and current trends in digital commerce• Strong analytical skills; experience in fusing qualitative and quantitative insights• Deep familiarity with data sources, research methods, and tools in capturing consumer sentiment, consumer feedback, and the analysis of consumer behavior • A history of partnering with commercial and digital teams to use consumer feedback to shape experiences and business outcomes; excellent skills in translating data & analysis into business conclusions• Experience providing guidance, expertise and recommendations to senior leaders• Desire to manage a complex portfolio of work in a fast moving, dynamic team & business environment About You:You’re obsessed with improving consumer experiences. You focus on the consumer first.You have an analytical mindset, able to work through data to get to what truly mattersYou know how to tell stories with data. You understand the power of great messaging to change minds. You craft ideas with impact. You’re pragmatic but tenacious. You know change can take time, but you keep going. You operate well in an ambiguous environment and can continuously re-prioritize.You’re a team player. You’re energized by working together to solve problems and drive change.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00379454
Consumer Insights Research Manager, Global
|Required Experience:||0 year(s)|
|Salary Range:||Not available|