Nike, Inc.:
Digital Director – Foot Locker Job in Beaverton, VT
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Beaverton, VT
Full-time | Marketing
About the job
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionNike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world. Description: As our Digital Director – Foot Locker, you will be responsible for developing and implementing a complete digital ecosystem (in store, social, apps, ecommerce) strategy for NIKE alongside our critical commercial partner, Foot Locker. You’ll be focused on the House of Hoops retail brand, serving the basketball obsessed consumer. To do this, you’ll set the complete digital road map with the team and lead a visionary digital strategy. Inspire talent and consumers through innovation and executional excellence - to Inspire the people to love the product and brand through brilliant content and consumer engagement. The ideal candidate will have the ability to think strategically about digital marketing, obsess the needs of our consumer, bring others along, identify opportunities, spot trends and be excited about building the future of sport. We need a talented marketer inspired to move faster than the industry, work with the agency partners and deliver outstanding work that surprise consumers how and when the NIKE brand shows up. Responsibilities:
Build and execute holistic digital marketing plans and engaging content across an assigned category
You'll work with internal and external digital functions to create and adapt Brand Plans and develop specific strategies/programs that will enhance Nike's brand presence in the marketplace through current and emerging platforms. Plus you’ll help drive the NIKE strategy within the Foot Locker digital channels
Provide strategic leadership and develop digital briefs for an assigned category's seasonal brand initiatives and special projects
You need to be a relationship builder that can move a room and bring key constituents with you, simplifying the complex and getting people comfortable going in new directions and taking risk.
You'll manage the overall development and execution of seasonal/monthly/daily/hourly digital initiatives for footwear drops and sport moments. You’ll drive premium online retail experiences. You’ll work with many teams internally and with the Foot Locker marketing team. You’ll need to move at the pace of retail x digital
Develop, implement and test new “always on” strategies to connect with consumers and drive key KPIs that improve and impact Nike's brand
Manage communication and expectations to ensure that work is delivered on time, on budget, and is always on-strategy
Collaborate with a team of experts across brand, creative, social media, innovation and business disciplines responsible for creating and managing the reporting/measuring analytics to optimize content distribution and effectiveness
Produce and manage performance recaps and updates as well as consistent communication to partners and the broader organization sharing and informing of the latest work
Lead and work effectively within a matrix organization
QualificationsBachelor’s Degree preferred
Additional 2 years' experience in lieu of degree
10+ years' relevant work experience (brand, digital)
Awareness, passion and fluency in consumer digital platforms (social, crm, email)
Brand Thinker
Strategic planning and business acumen
Strong organizational skills
Experience of working cross-functionally in a matrix organization
Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to senior leadership
Adapts quickly to move at the pace of consumer and work in a constantly evolving environment, making judgment calls and shifts as needed
Retail landscape fluency and industry best practices
Expert at catalyzing a collaborative team environment across all levels of an organization
20% travel and weekend work may be required
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00405970
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionNike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world. Description: As our Digital Director – Foot Locker, you will be responsible for developing and implementing a complete digital ecosystem (in store, social, apps, ecommerce) strategy for NIKE alongside our critical commercial partner, Foot Locker. You’ll be focused on the House of Hoops retail brand, serving the basketball obsessed consumer. To do this, you’ll set the complete digital road map with the team and lead a visionary digital strategy. Inspire talent and consumers through innovation and executional excellence - to Inspire the people to love the product and brand through brilliant content and consumer engagement. The ideal candidate will have the ability to think strategically about digital marketing, obsess the needs of our consumer, bring others along, identify opportunities, spot trends and be excited about building the future of sport. We need a talented marketer inspired to move faster than the industry, work with the agency partners and deliver outstanding work that surprise consumers how and when the NIKE brand shows up. Responsibilities:
Build and execute holistic digital marketing plans and engaging content across an assigned category
You'll work with internal and external digital functions to create and adapt Brand Plans and develop specific strategies/programs that will enhance Nike's brand presence in the marketplace through current and emerging platforms. Plus you’ll help drive the NIKE strategy within the Foot Locker digital channels
Provide strategic leadership and develop digital briefs for an assigned category's seasonal brand initiatives and special projects
You need to be a relationship builder that can move a room and bring key constituents with you, simplifying the complex and getting people comfortable going in new directions and taking risk.
You'll manage the overall development and execution of seasonal/monthly/daily/hourly digital initiatives for footwear drops and sport moments. You’ll drive premium online retail experiences. You’ll work with many teams internally and with the Foot Locker marketing team. You’ll need to move at the pace of retail x digital
Develop, implement and test new “always on” strategies to connect with consumers and drive key KPIs that improve and impact Nike's brand
Manage communication and expectations to ensure that work is delivered on time, on budget, and is always on-strategy
Collaborate with a team of experts across brand, creative, social media, innovation and business disciplines responsible for creating and managing the reporting/measuring analytics to optimize content distribution and effectiveness
Produce and manage performance recaps and updates as well as consistent communication to partners and the broader organization sharing and informing of the latest work
Lead and work effectively within a matrix organization
QualificationsBachelor’s Degree preferred
Additional 2 years' experience in lieu of degree
10+ years' relevant work experience (brand, digital)
Awareness, passion and fluency in consumer digital platforms (social, crm, email)
Brand Thinker
Strategic planning and business acumen
Strong organizational skills
Experience of working cross-functionally in a matrix organization
Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to senior leadership
Adapts quickly to move at the pace of consumer and work in a constantly evolving environment, making judgment calls and shifts as needed
Retail landscape fluency and industry best practices
Expert at catalyzing a collaborative team environment across all levels of an organization
20% travel and weekend work may be required
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00405970