Nike, Inc.:
Director, Member Benefits & Program Management Job in Beaverton, VT
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Beaverton, VT
Full-time | Marketing
About the job
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionNike’s Consumer Direct Offense is designed to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the NIKE Brand and products with consumers in new and more capable ways across 3 key cities and 11 countries in Asia Pacific & Latin America (APLA). At the heart of the Consumer Direct Offense is Nike’s new NikePlus membership program that will provide member-only access to the products members love, matched to their personal preferences and buying patterns. This unique access to NIKE’s greatest innovations and hottest styles is about three key services that serve consumers on their terms: first access to the latest products, exclusive access to personalized services and experiences, and reserved product for members only. In order to supercharge this offense, we have brought together Nike’s Membership organization with Nike’s company consumer data & analytics organization (Consumer Direct Sciences). Our mission is to create a locally distinctive membership program that accelerates consumer connections while encouraging growth and profitability for the Nike Brand. The Role We are looking for a director to join the APLA Membership team in the newly created role of Director, Member Benefits & Program Management. This person will define and optimize the plan and portfolio of member benefits and programs to acquire and engage new Members and serve high-potential and high-value Members. Ideal backgrounds for this role include people with expertise in encouraging and implementing membership/loyalty programs. We are looking for candidates with a portfolio of accomplishments working on and influencing high performing cross functional teams in productive environment, with a desire to be at the center of a massive transformation of Nike’s digital and direct capabilities. Flexibility, strengthen, and communication capabilities will be critical characteristics. Key responsibilities of this role include: •Defining and optimizing a portfolio and curriculum of member benefits, programs, and experiences passionate about acquiring and serving new members at scale•Identifying and activating key capabilities, processes, and resources desired to encourage compelling, operationally sustainable and profitable member benefits and programs•Utilizing consumer insights, testing, and data to iterate the onboarding and early engagement experience•Partnering across the global and territory membership teams to optimize the overall portfolio of benefits and programs to encourage acquisition of members and increase engagement and lifetime value of these members•Develop team of 1-3 direct reports locally; and potentially 3-6 direct reports virtuallyQualifications•Educational experience in Business, Marketing, Behavioral Economics, or similar•8+ years relevant experience in activating consumer loyalty programs in a global organization•Experience guiding transformational change throughout the organization•Excellent strategic mindset and bias towards action – must have the confidence and expertise to implement strategies and drive key decisions across consumer, brand and business dimensions•Ability to facilitate cross-functional collaboration, and demonstrated experience of delivering results•Ability to move at the pace the consumer demands and enjoy having many projects going at once. Ability to operate in a highly ambiguous environment and a high tolerance for change•Experience influencing the development of capabilities needed to serve consumers at scale and enable omnichannel journeys•Ability to effectively communicate membership strategy, requirements, and capabilities and drive progress with stakeholders across the enterprise•Ability to consistently deliver impact and excellent cross-functional partnerships•Excellent interpersonal, team management and leadership skills•Understanding of behavioral economics, consumer psychology, and the current and emerging landscape of membership programs, industry trends, and love for digital platforms and experiences NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00428901
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionNike’s Consumer Direct Offense is designed to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the NIKE Brand and products with consumers in new and more capable ways across 3 key cities and 11 countries in Asia Pacific & Latin America (APLA). At the heart of the Consumer Direct Offense is Nike’s new NikePlus membership program that will provide member-only access to the products members love, matched to their personal preferences and buying patterns. This unique access to NIKE’s greatest innovations and hottest styles is about three key services that serve consumers on their terms: first access to the latest products, exclusive access to personalized services and experiences, and reserved product for members only. In order to supercharge this offense, we have brought together Nike’s Membership organization with Nike’s company consumer data & analytics organization (Consumer Direct Sciences). Our mission is to create a locally distinctive membership program that accelerates consumer connections while encouraging growth and profitability for the Nike Brand. The Role We are looking for a director to join the APLA Membership team in the newly created role of Director, Member Benefits & Program Management. This person will define and optimize the plan and portfolio of member benefits and programs to acquire and engage new Members and serve high-potential and high-value Members. Ideal backgrounds for this role include people with expertise in encouraging and implementing membership/loyalty programs. We are looking for candidates with a portfolio of accomplishments working on and influencing high performing cross functional teams in productive environment, with a desire to be at the center of a massive transformation of Nike’s digital and direct capabilities. Flexibility, strengthen, and communication capabilities will be critical characteristics. Key responsibilities of this role include: •Defining and optimizing a portfolio and curriculum of member benefits, programs, and experiences passionate about acquiring and serving new members at scale•Identifying and activating key capabilities, processes, and resources desired to encourage compelling, operationally sustainable and profitable member benefits and programs•Utilizing consumer insights, testing, and data to iterate the onboarding and early engagement experience•Partnering across the global and territory membership teams to optimize the overall portfolio of benefits and programs to encourage acquisition of members and increase engagement and lifetime value of these members•Develop team of 1-3 direct reports locally; and potentially 3-6 direct reports virtuallyQualifications•Educational experience in Business, Marketing, Behavioral Economics, or similar•8+ years relevant experience in activating consumer loyalty programs in a global organization•Experience guiding transformational change throughout the organization•Excellent strategic mindset and bias towards action – must have the confidence and expertise to implement strategies and drive key decisions across consumer, brand and business dimensions•Ability to facilitate cross-functional collaboration, and demonstrated experience of delivering results•Ability to move at the pace the consumer demands and enjoy having many projects going at once. Ability to operate in a highly ambiguous environment and a high tolerance for change•Experience influencing the development of capabilities needed to serve consumers at scale and enable omnichannel journeys•Ability to effectively communicate membership strategy, requirements, and capabilities and drive progress with stakeholders across the enterprise•Ability to consistently deliver impact and excellent cross-functional partnerships•Excellent interpersonal, team management and leadership skills•Understanding of behavioral economics, consumer psychology, and the current and emerging landscape of membership programs, industry trends, and love for digital platforms and experiences NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00428901