Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
DescriptionNike’s North America Consumer Direct Sciences is a growing team responsible for developing and deepening a holistic view of Nike’s consumers through data and metrics, and applying those insights to inform the development of incredible services and experiences for our consumers.We are looking for a world-class professional in analytics and consumer loyalty to join our team. As a Membership Program Analytics Manager, you’ll work as an extended member of Nike’s North America Membership team, serving as an authority in analytics and in the consumer, surfacing the signals in our data, transforming them into user insights and identifying growth opportunities. In this role, you will understand the member journey and identify opportunities to optimize the impact of membership marketing, merchandizing and experiences, with a focus on the impact on our business. The ideal candidate will have a background in a quantitative or technical field, will have experience working with large data sets, experience guiding thoughtful decision making, and a passion for serving consumers. You should excel in cross-functional teams and thrive in a fast-paced organization.Key responsibilities:Collaborate with the NA Member Services team to identify opportunities use data and analytics to answer key business questions about member engagement and purchasing behaviors, including ad hoc and larger project initiatives.
Partner with key cross-functional partners to understand the insights and decisions driving platform businesses to inform and cultivate membership insights
Identify, design and execute end-to-end testing, research and analytics solutions that are scalable and sustainable which will accelerate growth and improve the member experience and demand through personalization and targeted communications.
Serve as the expert on membership across the NA Direct business, being a strategic partner in providing a perspective on who are our members, their interests, key behaviors and identify opportunities to optimize how to best serve members.
Partner with the business to translate member insights into audience profiles and make audience targeting recommendations that align with business goals and opportunities.
QualificationsBachelor’s degree in mathematics, economics, or statistics highly preferred
3-6 years’ experience doing quantitative analysis on loyalty programs, digital products or digital marketing, with a history of driving impact within an organization
Experience working as an embedded partner to product management, marketing or business strategy teams
Experience building positive working relationships and working successfully in cross-functional teams, including demonstrated success in managing and influencing without direct authority
Experience initiating, designing, prioritizing and reliably delivering key analytics insights to business stakeholders
Proven history of translating opportunities uncovered through analytics into compelling stories, influencing the work of cross-functional partners
Fluency in SQL (Hive, Impala) or similar experience in analyzing large structured and unstructured datasets
Experience using analytics to understand consumer behavior and identify opportunities to accelerate engagement
Experience with a statistical package is a plus (such as R, MATLAB, SPSS, SAS, Stata, etc.)
A history of using analytics to define and enable strategy
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00436181
Membership Program Analytics Manager
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