We are looking for a world-class consumer researcher to join the Experience Insights team and lead research and sensing focused on Nike's digital and retail consumer experiences. As the Experience Insights Senior Manager, you’ll be responsible for using multi-disciplinary qualitative approaches to define and isolate friction in the consumer experience and elevate insights into the organization. You will enable our ability to monitor and track the overall strength and health of Nike’s digital & retail experiences & programs including Nike App, Nike House of Innovation, Nike Run Club and more. This role will oversee our membership and other tracking studies, as well as develop custom research to answer key business questions. You’ll work on a day-to-day basis with a market research agency partner to manage scope, budget, timelines and deliverables for our flagship tracking studies, while also leveraging internal tools and capabilities to develop 365 feedback mechanisms and custom research. You will collaborate with a cross-functional team of user researchers, analysts and a range of product and business stakeholders around the world to ensure their needs are incorporated into and answered by your research. You will lead the creation of insights presentations and dashboards, from an ad-hoc to a quarterly basis. As part of this, you will conduct analyses on your data sets, identifying the key insights to elevate to the organization through creative storytelling and data visualization.The ideal candidate will have significant experience leading primary research (qualitative and quantitative) through both custom research and tracking studies, integrating conclusions with behavioral analytics in an applied setting. Key responsibilities:Leverage your mastery of a range of market research methodologies to design and execute tracking and custom research – from study design, data collection and analysis to reporting. Have a excellent grasp on objectives and limitations to deliver on appropriate needs.
Define, produce and present deliverables including dashboards, presentations and recurring reports that identify opportunities to shape consumer experiences and that inform and inspire internal stakeholders to action
Develop and adhere to timelines to run and implement project components efficiently and within budget
Manage vendors and internal stakeholders with communications that create rapport, trust, and satisfaction.
Understand stakeholder needs and help them reach their goals via research execution, as well as giving suggestions based on subject matter expertise outside of research data.
Recognize opportunities for improvement and take action to capitalize on them. Actively lead problem solving efforts, providing suggestions and taking action on areas needing improvement. Adapt processes and analyses as needs change.
Demonstrate a deep sense of ownership.
Qualifications B.A. in related field such as Business, Economics, or Social Sciences. M.A. preferred.
6+ years of experience in quantitative market research or consumer insights role
Experience leading large and concurrent research projects (custom, tracking and global) that have led directly to shaping consumer marketing or experience design
Experience leading research on digital products or retail/commerce experiences is a plus
Exceptional ability to analyze data to provide insights and make recommendations
Experience with digital survey tools
Experience managing research vendors: creating research plan, selecting vendors, budgeting, and communicating results
Experience working within a global organization or demonstrated ability to work and communicate with a diverse team
Experience with cross-tab tools and statistical packages
Excellent written, verbal communication and presentation skills.
Familiarity with campaign planning, digital product and experience creation, and consumer journeys
A meaningful understanding of emerging trends in market research, consumer insights, ecommerce, digital marketing, and mobile app development
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID: 00434654
Experience Insights Senior Manager
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
Posted 6 days ago