Nike’s Consumer Direct Sciences is a growing team responsible for developing and deepening a holistic view of Nike’s consumers through data and analytics and applying those insights to inform the development of incredible content & experiences for our consumers.
We are looking for an innovative and experienced professional in the strategy, translation and application of consumer analytics to join our Center of Excellence and the Marketing Science team. You’ll be tasked with identifying opportunities to use consumer knowledge and marketing science to guide decision-making and to translate analytics and insights into action for our Nike Direct Marketing Category squads.
You will have a history of developing creative and effective ways of applying, integrating, synthesizing and sharing consumer knowledge, and the vision and leadership skills to partner with key business stakeholders to translate these insights into action.
Work with key partners to deeply understand their business strategies and priorities, actively identifying opportunities where research, analytics and personalization can most effectively impact consumer experiences and fuel internal decision-making.
Champion advanced analytics for marketing communications (email, triggers, app content, push notifications) across both campaign and editorial marketing models including a full digital ecosystem view of business and consumer impact.
Serve as an authority in analyzing and leveraging data to optimize content for our consumers incorporating a wide variety of signals, data types, and sources.
Analyze content consumption patterns & preferences using 1st party proprietary data to identify the variables that encourage attention and propensity to engage.
Support testing program for content, audience and channel optimizations in partnership with our marketing team.
Empower stakeholder teams to Read and React by developing analytics dashboards and conducting analysis for marketing teams.
Act as the SME on content analytics to empower a data-driven marketing
QualificationsEducation: Background in a related field such as statistics, econometrics, applied math, or behavioral sciences research
Advanced degree in a quantitative or research field a plus
Experience 3-4 years experience in an applied analytics or quantitative digital research setting
A background in the production of consumer analytics, testing, or customer research in ecommerce, retail, or digital products for targeted communications and consumer journeys.
Required Skills Fluency in SQL (Hive) or similar experience in analyzing large structured and unstructured datasets
An understanding of advanced analytics techniques; competency with statistical packages such as R, MATLAB, SPSS, SAS, Stata etc.
A history of excellence and innovation in creative storytelling, synthesizing complex findings, and the ability to bring complex consumer data to life for marketing stakeholders
A good understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data mining techniques
Ability to manage a portfolio of large analytics projects with multiple business stakeholders in a fast-moving, matrixed setting with ambiguous requirements.
Demonstrated history of being resourceful, identifying creative solutions and discovering new data sets/methodologies to answer business questions a plus
Knowledge of best practices & current trends in digital marketing communication and CRM strategy for retail, digital commerce, or mobile apps preferred
Initiator with demonstrated experience developing diverse teams, positive working relationships and working successfully in cross-functional teams with varied levels of understanding of analytics.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID: 00426122
Content Analytics Manager
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
Posted 13 days ago