Director, Member Benefits, Acquisition & Early Engagement

Beaverton Oregon
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted yesterday
Job Description
Nike’s Consumer Direct Offense is designed to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the NIKE Brand and products with consumers in new and more powerful ways across 12 key cities and 10 key countries. At the heart of the Consumer Direct Offense is Nike’s new NikePlus membership program that will provide member-only access to the products members love, matched to their individual preferences and buying patterns. This unique access to NIKE’s greatest innovations and hottest styles is about three key services that serve consumers on their terms: first access to the latest products, exclusive access to personalized services and experiences, and reserved product for members only. In order to supercharge this offense, we have brought together Nike’s Membership organization with Nike’s enterprise consumer data & analytics organization (Consumer Knowledge). Our mission is to create the world’s most distinctive membership program that accelerates consumer connections while driving growth and profitability for the Nike Brand. The Role We are looking for a director to join the Global Membership team in the newly created role of Director, Member Benefits, Acquisition & Early Engagement. This individual will define and optimize the strategy and portfolio of member benefits and programs to acquire and engage new Members in their first encounter and moments of membership to drive a curriculum that will set tone for engagement and lifetime value. We are looking for candidates with a track record of acquiring and engaging new consumers, working on and influencing high performing cross functional teams in fast paced environment, with a desire to be at the center of a massive transformation of Nike’s digital and direct capabilities. Flexibility, drive, and communication capabilities will be critical characteristics. Key responsibilities of this role include: Defining and optimizing a portfolio and curriculum of member benefits, programs, and experiences focused on acquiring and serving new members at scale
Identifying and activating key capabilities, processes, and resources required to drive compelling, operationally sustainable and profitable member benefits and programs
Utilizing consumer insights, testing, and data to iterate the onboarding and early engagement experience
Partnering across the global and geography membership teams to optimize the overall portfolio of benefits and programs to drive acquisition of members and increase engagement and lifetime value of these members
Qualifications6-8 years relevant experience in B2C Acquisition and Early Engagement
Educational experience in Business, Marketing, Behavioral Economics, or similar
Experience defining acquisition and early engagement strategies across multiple digital channels and platforms
Experience influencing the development of capabilities needed to serve consumers at scale and enable omnichannel journeys
Understanding of behavioral economics, consumer psychology, and the current and emerging landscape of membership programs
Ability to effectively communicate membership strategy, requirements, and capabilities and drive progress with stakeholders across the enterprise
Ability to consistently deliver impact and strong cross-functional partnerships
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID: 00361136