Nike, Inc.:
North America Digital Brand Director, SNKRS Job in Beaverton, VT
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Beaverton, VT
Full-time | Marketing
About the job
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Marketing, Marketing & Communications
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
The Nike, Inc. Communications team develops, establishes and strengthens authentic connections with diverse audiences through the lens of innovation and sport. The team creates premium and innovative brand stories, builds and enhances corporate reputation and brand equity, and engages audiences such as consumers, media, athletes, investors, non-governmental organizations and Nike’s own employees. The team focuses on information, inspiration and connection to accelerate the growth of Nike, Inc. Communications employees ignite conversations, envision the possibilities, and influence and deliver new levels of creative and strategic thinking to advance the brand around the world.
DescriptionAs an owner of the SNKRS experience in North America, your role is to ignite the Nike brand and business by overseeing the larger plan, product storytelling and day-to-day launch cadence of the sneaker-centric platform. The SNKRS experience, inclusive of both app and web instances, serves as the consumer’s ‘Ultimate Sneaker Source.’ Therefore, your role is to be committed to the evolution and growth of the platform, as well as the perennial merchandising and performance of the experience, while also overseeing consumer journeys from product debut and embargo alignment to activation and release (which is all tied to geo Brand efforts and seasonal plans holistically).You will carry out the platform vision and execute digital marketing programs and campaigns for the Nike Brand and for SNKRS’ evergreen business. You will also collaborate with key business partners across the organization to craft and execute integrated digital marketing programs to amplify demand creation via the platform, drive traffic/sales and to build awareness, member acquisition and retention.In turn, you will partner with internal and external functional teams to maximize Nike’s digital footprint and to cultivate cross-channel campaigns that privilege SNKRS as the central hub for product launch and storytelling. This role will help to manage agency partnerships and allocated channel resources to continuously evolve SNKRS’ efficiency, elevate Nike’s digital channels and ensure executional excellence, measurement and refinement for the platform, as well as the brand’s digital ecosystem as a whole.Key Responsibilities:Oversee the daily flow of content in SNKRS, from thread drops and storytelling updates to high-heat launch coordination and feed merchandizing
Work closely with global and geo Brand teams to develop seasonal plans that integrate SNKRS both as storytelling hub and a launch platform/demand creation agent (to hero priority product stories and target the sneaker obsessed consumer)
Partner with the SNKRS digital studio team in NYC to create features and elevated launch plans that connect with the evolutionary roadmap for the SNKRS app and its function, while also amplifying the community-building strategy of the app
Partner with geo functional teams to help cultivate the successful implementation of marketing strategies and campaigns tied to high-heat launch
Maintain agency relationships and drive partner communication related to Brand plan implementation when SNKRS is at the center, while also supporting daily content creation needs
Facilitate creative, industry-leading initiatives and new approaches to connect with consumers via SNKRS, including retail and activation strategy through implementation
Partner with the SNKRS merchant and category counterparts to understand seasonal priorities and develop communication plans to support those priorities
Drive alignment with Strategic Planning leads and category managers to ensure SNKRS’ marketing priorities map to the larger strategic objectives of North America Digital Brand, Brand and Nike overall
Ensure SNKRS is integrated into seasonal planning processes to support key initiatives, product launches and sport moments
Assist with the management of budgets for the channel and agency partners
QualificationsBA/BS degree
7-10 years or more of work experience in a digital or brand marketing role, including working within a cross-functional or cross-category team
Thorough understanding of brand marketing, as well as a deep working knowledge of other digital channels including Apps, Email, Affiliates, SEO, Performance Marketing and Social, ideally in an e-commerce setting
Experience working in a high pressure, fast-paced environment
Proven ability to manage multiple, competing priorities while also remaining detail oriented
Previous experience with managing budgets and having a proven record of demonstrating excellent return on investment
Excellent written and verbal communication skills, including presentations on complex business issues required
Exceptionally meaningful analytical skills and proven capability to use data to facilitate business decisions & marketing optimization required.
Thorough understanding of web analytics best practices and available data relevant to marketing optimization required
Previous experience in maintaining digital marketing channels for a multichannel retailer, combining both online and offline success criteria preferred
Use of marketing analytics instruments such as Omniture and Tableau preferred, as well as planning resources such as Asana and Airtable
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00444951
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Marketing, Marketing & Communications
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
The Nike, Inc. Communications team develops, establishes and strengthens authentic connections with diverse audiences through the lens of innovation and sport. The team creates premium and innovative brand stories, builds and enhances corporate reputation and brand equity, and engages audiences such as consumers, media, athletes, investors, non-governmental organizations and Nike’s own employees. The team focuses on information, inspiration and connection to accelerate the growth of Nike, Inc. Communications employees ignite conversations, envision the possibilities, and influence and deliver new levels of creative and strategic thinking to advance the brand around the world.
DescriptionAs an owner of the SNKRS experience in North America, your role is to ignite the Nike brand and business by overseeing the larger plan, product storytelling and day-to-day launch cadence of the sneaker-centric platform. The SNKRS experience, inclusive of both app and web instances, serves as the consumer’s ‘Ultimate Sneaker Source.’ Therefore, your role is to be committed to the evolution and growth of the platform, as well as the perennial merchandising and performance of the experience, while also overseeing consumer journeys from product debut and embargo alignment to activation and release (which is all tied to geo Brand efforts and seasonal plans holistically).You will carry out the platform vision and execute digital marketing programs and campaigns for the Nike Brand and for SNKRS’ evergreen business. You will also collaborate with key business partners across the organization to craft and execute integrated digital marketing programs to amplify demand creation via the platform, drive traffic/sales and to build awareness, member acquisition and retention.In turn, you will partner with internal and external functional teams to maximize Nike’s digital footprint and to cultivate cross-channel campaigns that privilege SNKRS as the central hub for product launch and storytelling. This role will help to manage agency partnerships and allocated channel resources to continuously evolve SNKRS’ efficiency, elevate Nike’s digital channels and ensure executional excellence, measurement and refinement for the platform, as well as the brand’s digital ecosystem as a whole.Key Responsibilities:Oversee the daily flow of content in SNKRS, from thread drops and storytelling updates to high-heat launch coordination and feed merchandizing
Work closely with global and geo Brand teams to develop seasonal plans that integrate SNKRS both as storytelling hub and a launch platform/demand creation agent (to hero priority product stories and target the sneaker obsessed consumer)
Partner with the SNKRS digital studio team in NYC to create features and elevated launch plans that connect with the evolutionary roadmap for the SNKRS app and its function, while also amplifying the community-building strategy of the app
Partner with geo functional teams to help cultivate the successful implementation of marketing strategies and campaigns tied to high-heat launch
Maintain agency relationships and drive partner communication related to Brand plan implementation when SNKRS is at the center, while also supporting daily content creation needs
Facilitate creative, industry-leading initiatives and new approaches to connect with consumers via SNKRS, including retail and activation strategy through implementation
Partner with the SNKRS merchant and category counterparts to understand seasonal priorities and develop communication plans to support those priorities
Drive alignment with Strategic Planning leads and category managers to ensure SNKRS’ marketing priorities map to the larger strategic objectives of North America Digital Brand, Brand and Nike overall
Ensure SNKRS is integrated into seasonal planning processes to support key initiatives, product launches and sport moments
Assist with the management of budgets for the channel and agency partners
QualificationsBA/BS degree
7-10 years or more of work experience in a digital or brand marketing role, including working within a cross-functional or cross-category team
Thorough understanding of brand marketing, as well as a deep working knowledge of other digital channels including Apps, Email, Affiliates, SEO, Performance Marketing and Social, ideally in an e-commerce setting
Experience working in a high pressure, fast-paced environment
Proven ability to manage multiple, competing priorities while also remaining detail oriented
Previous experience with managing budgets and having a proven record of demonstrating excellent return on investment
Excellent written and verbal communication skills, including presentations on complex business issues required
Exceptionally meaningful analytical skills and proven capability to use data to facilitate business decisions & marketing optimization required.
Thorough understanding of web analytics best practices and available data relevant to marketing optimization required
Previous experience in maintaining digital marketing channels for a multichannel retailer, combining both online and offline success criteria preferred
Use of marketing analytics instruments such as Omniture and Tableau preferred, as well as planning resources such as Asana and Airtable
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00444951