Nike’s Consumer Direct Offense is designed to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the Nike Brand and products with consumers in new and more powerful ways worldwide. At the heart of the Consumer Direct Offense is Nike’s new NikePlus membership program that will provide member-only access to the products members love, matched to their individual preferences and buying patterns. This unique access to Nike’s greatest innovations and most coveted styles is about three key services that serve consumers on their terms: first access to the latest products, exclusive access to personalized services and experiences, and reserved product for members only. The Role We are looking for a data-driven omni-channel growth hacker to join the North America Membership team in the newly created role of Manager, Connected Membership Growth reporting to the Director, NA Connected Membership. This individual will provide data-driven insights and analysis to profitably grow Nike’s marketplace membership strategy, aimed at increasing NikePlus member activity within strategic retail partner environments. Ideal backgrounds for this role include individuals with expertise in analyzing digital businesses, with a focus on driving consumer growth and monetization. Candidates should have experience building consumer-centric ROI models and both business and financial measurement, with experience optimizing for near term returns and improved lifetime value. We are looking for candidates with a track record of working on and influencing high performing teams in fast paced and complex environments (B2B and B2C), with a desire to be at the center of a massive transformation of Nike’s digital and direct capabilities. Flexibility, drive, and communication capabilities will be critical characteristics. The ability to form relationships internally, and with the strategic account is essential. This person must also be able to think with an enterprise mindset, balancing the desire to grow the Nike direct business, while also serving our marketplace.Key responsibilities of this role include: Measure and analyze the performance and profitability of a portfolio of member benefits, programs, and experiences focused on acquiring and serving members as an extension of NikePlus within the Marketplace Partner environment
Quantify the return on opportunities to drive consumer-focused business growth
Proactively identify gaps and opportunities rooted in data; translate and present opportunities to cross-functional teams with a bias towards action
Perform analyses related to member segments and benefit performance to iterate the acquisition, onboarding and sustained engagement experience in partnership with the Integrated Account Team (Nike Consumer Experience)
Partnering with the Global, Geography & City Membership and Integrated Account teams
Partner with external account teams, acting as both a representative of Nike Inc., but also an invested stakeholder in the account’s business results.
Success for this role requires the establishment of a best-in-class membership program, driven by a strong understanding of both consumer connectivity and profitable growth. But beyond the core responsibilities, this role must also be a key contributor to the evolution of Nike’s business model and the acceleration of the Consumer Direct Offense.QualificationsThe ideal candidate would have some, if not all of the below experience:4-6 years relevant experience
Educational experience in Economics, Finance, Data Analysis and/or Business Strategy
Experience applying behavioral economics in subscription or member-centric business models
Experience in a startup environment and/or having a startup mindset
Experience with SQL is a must; understanding of a statistical package (such as R, MATLAB, SPSS, SAS, Stata, etc.) and web analytics (Omniture) is a plus
Experience with data sources, applications and tools to analyze customer experiences, digital products and membership-related benefits
Experience developing balanced scorecards used for performance management
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID: SRC060519MB2